Western Europe B2C E-Commerce Report 2011

yStats.com GmbH & Co. KG, June 2011, Pages: 253

Key Findings:

- 10% of individuals in the UK accessed the Internet with their mobile phone in 2010, above the EU average of 7%. UK M-Commerce sales are forecasted to more than double until 2013. The expected boom of M-Commerce will be driven by new technologies and the growing penetration of smartphones.

- B2C E-Commerce sales in France reached more than EUR 30 billion in 2010.

- El Corte Ingles was the leading B2C E-Commerce player in terms of unique monthly visitors in Spain in May 2011, followed by Privalia.com, Carrefour, Casa del Libro, Zara, La Redoute and Venca.

- The share of B2C E-Commerce on total retail sales in Italy grew from 4% in 2009 to 6% in 2010.

- The number of Internet users in the Netherlands reached 15 million in 2010, accounting for 90% of the total population.

- Belgian B2C E-Commerce sales increased by +15% in 2010 (vs. 2009). 95% of Belgian online retailers see a bright future for 2011, however, 84% expect more international competition.

Product Information:

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- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.

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- All research results delivered as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.

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MANAGEMENT SUMMARY

UK B2C E-COMMERCE REPORT 2011

Trends
- UK E-Commerce Conversion Rate Developments, August 2010
- UK Multichannel and B2C E-Commerce Trends, 2010
- Sales Trends of UK Multichannel Retailers, 2009 & 2013f, incl. Breakdown of Retail Sales, by Channel
- Reach of Retail Sites in the UK and European Countries, January 2010 vs. January 2011
- Average Price of Online Products in the UK and 10 other Countries worldwide, in GBP, January 2011
- Online Fashion Sales Trends in the UK, 2011
- UK Internet Usage Key Trends in 2010
- Internet Usage by Purpose in the UK, by % of Households, 2010
- Most popular Site Categories in the UK, by active Reach in %, 2010
- Online Payment Methods in the UK, in %, 2010
- Mobile Internet Access Penetration in the UK and Europe, by Country, in %, 2010
- UK M-Commerce Revenue, in GBP million, 2009 & 2013f
- UK M-Commerce Sales Trends, 2010
- UK M-Commerce Usage Trends, 2010
- UK M-Commerce Growth and Spending Trends, 2010
- UK M-Commerce Share Trends, 2009
- M-Commerce Usage by UK Mobile and Smartphone Users, in %, 2010

Sales
- B2C E-Commerce Sales in the UK, in GBP billion, 2002-2010 & 2014f
- B2C E-Commerce Sales in the UK, in EUR billion, 2009-2010
- B2C E-Commerce Sales in the UK, in GBP billion, 2010-2011f
- B2C E-Commerce Sales on a monthly Basis in the UK, in GBP billion, January-April 2011
- B2C E-Commerce Sales of Fashion in the UK, in GBP billion, 2010, 2011f & 2015f
- Average annual Spend of Online Shoppers in the UK, in GBP, 2005-2014f

Shares
- B2C E-Commerce Share on total Retail Sales, in %, 2005-2010

Products
- Types of Goods and Services bought online in the UK, by Age Groups, in % of Individuals, 2010
- Products purchased over the Internet in the UK by Gender, in % of Online Shoppers, January-March 2010
- Products purchased over the Internet in the UK by Age, in % of Online Shoppers, January-March 2010
- Top Online Product Categories, by average Spend per Head in GBP, August 2010

Users / Shoppers
- Development of Internet Users and Penetration in the UK, in millions and %, 2005-2010
- Internet Access in the UK by Age Groups, in %, 2010
- Individuals in Europe using the Internet, by Country, in %, 2008-2010
- Internet and Broadband Household Penetration, by Households, in %, 2008-2010
- Total Broadband Subscribers in the UK, compared to Germany, USA and OECD, 2006-2010
- Total Broadband Subscribers per 100 Inhabitants in the UK, compared to Germany, USA and the OECD Average, 2006-2010
- Broadband Subscribers in the UK, by Access Technology compared to the OECD Average in %, 2010
- Development of Online Shoppers (millions) and their Percentage of Internet Users in the UK, 2009-2014f
- Number of Online Shoppers in the UK, in millions, 2010 & 2014f
- Internet Shoppers in the UK by Age Groups, in %, 2010
- Penetration of Online Shoppers, by Age Group and Gender, in % of Population, 2010
- EU Comparison of Online Shopper Penetration, in % of Population, 2010

Players
- Top 10 UK Retailers ranked by Total Online Sales, in GBP billion, 2008-2010
- Top 5 UK E-Commerce Websites, ranked by Unique Visitors, January 2011
- Rank 1: Tesco
- Rank 2: Argos
- Rank 3: Shop Direct Group
- Rank 4: Dixons Retail
- Rank 5: Next Directory
- Rank 6: J Sainsbury
- Rank 7: Marks and Spencer
- Rank 8: John Lewis
- Rank 9: N Brown Group
- Rank 10: Comet.co.uk
- News about Kiddicare/Morrisons
- News about Asos
- Customer Satisfaction of the Top 10 UK Online Pure Players, in %, December 2009

FRANCE B2C E-COMMERCE REPORT 2011

Trends
- B2C E-Commerce Trends in France, 2010
- Reach of Retail Sites in European Countries, incl. France, in %, January 2010 vs. January 2011
- Number of B2C E-Commerce Websites in France, in thousand, 2006-2010
- Average Price of Online Products in France and 10 other Countries worldwide, in GBP, January 2011
- Most popular Payment Methods for E-Commerce in France, in % of Internet Users, 1st Quarter 2010
- Mobile Internet Access Penetration in France and Europe, by Country, in %, 2010
- Share of Mobile Phone Owners who use M-Commerce; France compared to UK and Germany, in %, April 2010
- Most purchased Product Categories by Mobile Shoppers in France, in %, 2010
- Top 20 Groups ranked by Number of Unique Visitors using Mobile Phones in France, 4th Quarter 2010

Sales
- B2C E-Commerce Sales in France, in EUR billion, 2006-2012f
- B2C E-Commerce Sales in France, in GBP billion, 2010-2011f

Shares
- Share of B2C E-Commerce on total Retail Sales in France in %, 2006-2010
- Share of B2C E-Commerce on total Home-Shopping Sales in France in %, 2006-2010

Products
- Types of Goods and Services bought online in France, by Age Groups, in %, 2010
- Types of Goods and Services bought online in France, in % of Internet Users, 2010
- Share of B2C E-Commerce Sales on total Product Retail Sales in France, by Product Category, in %, 2007-2009

Users / Shoppers
- Development of Internet Users in France, in million and Penetration in %, 2009-2015f
- Individuals in Europe using the Internet, by Country, in %, 2008-2010
- Internet and Broadband Household Penetration, by Households, in %, 2008-2010
- Total Broadband Subscribers in France, compared to Germany, USA and the OECD Total, 2006-2010
- Total Broadband Subscribers per 100 Inhabitants in France, compared to Germany, USA and the OECD Average, 2006-2010
- Broadband Subscribers in France, by Access Technology compared to the OECD Average in %, 2010
- Penetration of Internet Shoppers in France, comp. to EU27 Average, in %, 2006-2010
- EU Comparison of Online Shopper Penetration, in % of Population, 2010
- Internet Shoppers in France by Age Groups, compared to EU27 Average, in %, 2010
- Penetration of Online Shoppers, by Age Group and Gender, in % of Population, 2010
- Share of Internet Buyers on Internet Users in France, by Groups, in %, 1st Quarter 2010

Players
- Top 15 French E-Commerce Websites, ranked by Unique Visitors, 1st Quarter 2011
- Top 5 Travel E-Commerce Sites in France, by Unique Visitors, 1st Quarter 2011
- Top 5 Ticketing E-Commerce Sites in France, by Unique Visitors, 1st Quarter 2011
- Top 5 Cosmetics E-Commerce Sites in France, by Unique Visitors, 2nd Quarter 2010
- Company Profile: Amazon France
- Company Profile: Casino Group / Cdiscount
- Company Profile: Priceminister
- Company Profile: PPR
- Company Profile: Vente Privée

SPAIN B2C E-COMMERCE REPORT 2011

Trends
- Internet Usage Trends in Spain, 2010
- B2C E-Commerce Trends in Spain
- Number of Online Purchases in Spain, in millions, Q4 2009 & Q4 2010
- Purchase Frequency of Goods and Services bought online in Spain, in %, 2009
- Average Price of Online Products in Spain and 10 other Countries worldwide, in GBP, January 2011
- Activities of Internet Users in Spain, in %, October/November 2010
- Top 10 Web Properties in Spain, by total Unique Visitors, in thousands, September 2009 & 2010
- Top 10 Website Categories in Spain, by unique Visitors, in thousands and Reach in %, September 2010
- Payment Methods used for Online Shopping in Spain, in %, 2010
- Mobile Internet Access Penetration in Europe, by Country, incl. Spain, in %, 2010
- Penetration of Mobile Phone Owners, and Penetration for Mobile Media Usage among Mobile Phone Owners; Poland compared to the UK, Spain and France, in %, 2010
- Purchases / Downloads from Mobile Devices in Spain, in %, 2009

Sales
- B2C E-Commerce Sales in Spain, in EUR billion, 2007-2010
- B2C E-Commerce Sales in Spain, in EUR billion, 2009 & 2010
- B2C E-Commerce Sales in Spain, in EUR billion, Q4 2009 & Q4 2010

Shares
- Share of B2C E-Commerce on total Retail Sales in Spain, in %, 2009-2010

Products
- Types of Goods and Services bought online in Spain, by Age Groups, in %, 2010
- Goods and Services purchased in Spain on the Internet, in % of Internet Shoppers, 2010

Users / Shoppers
- Internet Users (in millions) and Percentage of Country Population in Spain, 2009-2015f
- Internet Penetration by Regions in Spain, in %, 2009
- Internet Access by Location in Spain, in %, 2006-2010
- Internet Users by Gender in Spain, in %, 2006-2010
- Individuals in Europe using the Internet, by Country incl. Spain, in %, 2008-2010
- Internet and Broadband Household Penetration, by Households, in %, 2008-2010
- Total Broadband Subscribers in Spain, compared to Germany, USA and the OECD Average, 2006-2010
- Total Broadband Subscribers per 100 Inhabitants in Spain, compared to Germany, USA and the OECD Average, 2006-2010
- Broadband Subscribers in Spain, by Access Technology compared to the OECD Average in %, 2010
- Share of Internet Shoppers on Internet Users, 2003-2009
- Penetration of Internet Shoppers in Spain, comp. to EU27 Average, in %, 2006-2010
- EU Comparison of Online Shopper Penetration, in % of Population, 2010
- Internet Shoppers in Spain by Age Groups, compared to EU27 Average, in %, 2010
- Penetration of Online Shoppers, by Age Group and Gender, in % of Population, 2010

Players
- Leading B2C E-Commerce Players in Spain; by Unique Visitors (Users) and Audience Reach, May 2011
- Top Online Retailers in Groceries/Drinks/Drugs/Toiletries & Perfumes, in %, 2010
- Top Online Retailers in “Entertainment Tickets”, in %, 2010
- Top Online Retailers in “Travel & Tourism”, in %, 2010
- Company Profile: El Corte Ingles
- Company Profile: Privalia.com
- News about Amazon, 2011
- News about Grupo Cortefiel, 2011

ITALY B2C E-COMMERCE REPORT 2011

Trends
- B2C E-Commerce Trends in Italy, 2010/2011
- Reasons to buy online in Italy, in %, 2010
- Payment Methods used by Internet Shops in Italy, in %, 2010
- Payment Providers utilized by Internet Shops in Italy, in %, 2010
- Logistics Carriers utilized by Internet Shops in Italy, in %, 2010
- Average Price of Online Products, in Italy and 10 other Countries, in GBP, January 2011
- M-Commerce Trends in Italy, 2010
- Mobile Activities of Italian Online Shops, in %, 2010
- Mobile Internet Access Penetration in Europe, by Country, in %, 2010

Sales
- B2C E-Commerce Sales in Italy, in EUR billion, 2006-2010
- B2C E-Commerce Sales in Italy, in EUR billion, 2009-2011f

Shares
- Share of B2C E-Commerce on total Retail Sales in Italy, in %, 2006-2010

Products
- Types of Goods and Services bought online in Italy, by Age Groups, in %, 2010
- Favorite Product Categories in Italy, in % of Online Buyers, 2010
- Average Online Spending per Product Category in Italy, in EUR, 2010
- Types of Goods and Services bought online in Italy, in % of Sales, 2010
- Online Sales Growth by Product Category in Italy, in %, 2011 vs. 2010

Users / Shoppers
- Internet Users and its Percentage of Country Population in Italy, in %, 2005-2010
- Individuals in Europe using the Internet, by Country, in %, 2008-2010
- Internet and Broadband Household Penetration, by Households, in %, 2008-2010
- Penetration of Internet Shoppers in Italy, compared to EU27 Average, in %, 2006-2010
- Share of Internet Shoppers on Internet Users in Italy, in %, 2005-2010
- Internet Shoppers in Italy by Age Groups, compared to EU27 Average, in %, 2010
- Internet Shoppers in Italy by Gender and Age Groups, in %, 2010
- Penetration of Online Shoppers, by Age Group and Gender in Italy, in % of Population, 2010
- EU Comparison of Online Shopper Penetration, in % of Population, 2010
- Total Broadband Subscribers in Italy, compared to Germany, USA and the OECD Average, 2006-2010
- Total Broadband Subscribers per 100 Inhabitants in Italy, compared to Germany, USA and the OECD Average, 2006-2010
- Broadband Subscribers in Italy, by Access Technology compared to the OECD Average in %, 2010

Players
- Leading B2C E-Commerce Players in Italy, ranked by estimated Online Sales, in EUR million, 2010
- Further B2C E-Commerce Players in Italy, 2011
- Company Profile: MediaShopping.it
- Company Profile: Yoox

NETHERLANDS B2C E-COMMERCE REPORT 2011

Trends
- B2C E-Commerce Shopper Trends in the Netherlands, 2010
- Number of Online Orders in the Netherlands, in million, 2009/2010
- Average Amount spent Online per Year, Average Number of Orders per Year, Average Order Value in the Netherlands, in EUR, 2009 & 2010
- Number of Online Shops in the Netherlands, 2005-2009
- Offered Payment Methods in Dutch Online Shops, in %, 2009-2010
- Average Price of Online Products in the Netherlands and 10 European Countries, in GBP, January 2011
- Social Network Usage in the Netherlands, 2010
- Social Shopping Trends in the Netherlands, 2011
- Mobile Internet Access Penetration in Europe, by Country, in %, 2010

Sales
- B2C E-Commerce Sales in the Netherlands, in EUR billion, 2006-2010

Shares
- B2C E-Commerce Share on total Retail Sales in the Netherlands, in %, 2006-2010

Products
- Types of Goods and Services bought online, by Age Groups, in %, 2010
- Turnover of major Online Product Categories, in EUR million, 2010

Users / Shoppers
- Development of Internet Users and Penetration, in millions and %, 2005-2010
- Individuals in Europe using the Internet, by Country, in %, 2008-2010
- Internet and Broadband Household Penetration, by Households, in %, 2008-2010
- Number of Online Shoppers in the Netherlands, in millions, 2009-2010
- Internet Shoppers in the Netherlands by Age Groups, in %, 2010
- Penetration of Online Shoppers in the Netherlands, by Age Group and Gender, in % of Population, 2010
- Share of Internet Shoppers, compared to the EU27 Average, in %, 2005-2010
- EU Comparison of Online Shopper Penetration, in % of Population, 2010
- Total Broadband Subscribers in the Netherlands, compared to Germany, USA and the OECD, 2006-2010
- Total Broadband Subscribers per 100 Inhabitants in the Netherlands, compared to Germany, USA and the OECD Average, 2006-2010
- Broadband Subscribers in the Netherlands, by Access Technology compared to the OECD Average in %, 2010

Players
- Leading B2C E-Commerce Players in the Netherlands; by Unique Visitors and Audience Reach, May 2011
- Company Profile: BOL.com
- Company Profile: Wehkamp

BELGIUM B2C E-COMMERCE REPORT 2011

Trends
- B2C E-Commerce Trends in Belgium, 2010
- Average amount spent per Online Purchase in Belgium, in %, 2008 & 2009
- Delivery Methods used in E-Commerce in Belgium, in %, 2008 & 2009
- Preferred Online Payment Methods of Internet Pure Players in Belgium, in %, 2009
- Preferred Payment Methods of all Distance Sellers in Belgium, in %, 2009
- Number and Growth of Online Shops in Belgium, 2007-2010f
- Sources of Information regarding Online Shops in Belgium, in %, 2010
- Share of Internet Pure Players and Multi-Channel within Distance Selling, in %, 2008-2009
- Average Price of Online Products, in Belgium and 10 European Countries, in GBP, January 2011
- Mobile Internet Access Penetration in Europe, by Country, in %, 2010

Sales
- B2C E-Commerce Sales in Belgium, in EUR billion, 2006-2010f
- B2C E-Commerce Sales in Belgium, in EUR million, 2008 & 2010

Shares
- B2C E-Commerce Share of Total Retail Sales in Belgium, 2006-2010f

Products
- Types of Goods and Services bought online in Belgium, by Age Groups, in %, 2010
- Types of Goods and Services bought online in Belgium, in %, 2009

Users / Shoppers
- Development of Internet Users (millions) and Penetration (%), 2005-2010
- Individuals in Europe using the Internet, by Country, in %, 2008-2010
- Internet and Broadband Household Penetration, by Households, in %, 2008-2010
- Share of Internet Shoppers, compared to the EU27 Average, in %, 2007-2010
- EU Comparison of Online Shopper Penetration, in % of Population, 2010
- Penetration of Online Shoppers, by Age Group and Gender, in % of Population, 2010
- Total Broadband Subscribers in Belgium, compared to Germany, USA and the OECD, 2006-2010
- Total Broadband Subscribers per 100 Inhabitants in Belgium, compared to Germany, USA and the OECD Average, 2006-2010
- Broadband Subscribers in Belgium, by Access Technology compared to the OECD Average in %, 2010

7. Players
- Leading B2C E-Commerce Players in Belgium; by Unique Visitors and Audience Reach, May 2011
- Awarded B2C E-Commerce Shops in Belgium, by Category, 2011
- Company Profile: La Redoute
- Company Profile: 3 Suisses
- Company Profile: Proxis Belgie NV
- Company Profile: Free Record Shop
- Company Profile: Coolblue
- Company Profile: Redcorp
- News about John Lewis, 2011

- Tesco
- Argos
- Shop Direct Group
- Dixons Retail
- Next Directory
- J Sainsbury
- Marks and Spencer
- John Lewis
- N Brown Group
- Comet.co.uk

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