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Italy B2C E-Commerce Report 2011
yStats.com GmbH & Co. KG, June 2011, Pages: 46
Key Findings:
- 2010 ended with a positive outcome for B2C E-Commerce, as Italian markets have returned to grow at double digits. Forecasts for 2011 are positive with an expected increase close to 20%.
- The share of B2C E-Commerce on total retail sales in Italy grew from 4% in 2009 to 6% in 2010.
- “Insurance” was the product category with the highest online spending in Italy in 2010, followed by “Tourism”.
- The B2C E-Commerce market in Italy is very fragmented, with many small to medium-sized online shops.
- Mediashopping.it was the leading B2C E-Commerce player in Italy in 2010, followed by YOOX.com, YouBuy.it, Dmail.it and MediaWorld.it which all have significantly less online sales.
Product Information:
- These market reports inform top managers about recent market trends and assist with strategic company decisions
- The authors provide secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.
- The author’s international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.
- All research results delivered as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.
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