|
|
 |
|
Viewing report
|
|
|
|
Bristol-Myers Squibb Co in Consumer Health (World)
Euromonitor International, June 2011, Pages: 34
Bristol Myers-Squibb is primarily focused on biopharma, but retains despite a number of divestments in recent years a modest presence in consumer health. The company has a relatively fragmented portfolio of brands and a disparate geographic presence. Bristol Myers-Squibb has frequently been speculated as a potential target for acquisition and as a potential seller of its consumer health portfolio. To date, however, no announcement has been made.
Euromonitor International’s Bristol-Myers Squibb Co in Consumer Health (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Health industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Allergy Care, Child-Specific Consumer Health, Herbal/Traditional Products, OTC, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Health market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
|
|
|
|
