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Consumer Lifestyles in Guatemala
Euromonitor International, June 2011, Pages: 71
The population is young, socio-economically and ethnically diverse. The vast majority has a low income; half lives in rural areas. Many need to be educated on the use of simple products and can only afford small packages; a minority can afford luxuries. Low-cost essentials are a priority. Yet, as more people move to urban areas, access education and jobs, behaviour will change, including a growing interest for health and nutrition. Young working adults will drive the demand for non-essentials.
Euromonitor's Consumer Lifestyles in Guatemala report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Lifestyles market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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