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Sports Nutrition in the Philippines

Euromonitor International, June 2012, Pages: 22

Sports nutrition continued as a niche category in 2011. Nevertheless, the health and wellness trend, greater exposure to models and celebrities with well-toned physiques through the media and growing consumer knowledge and awareness of the availability, benefits and uses of these products brought about an improvement in demand amongst men. This was particularly true in relation to male university students and young urban professionals from upper-middle and upper income segments.

The Sports Nutrition in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Non-Protein Products, Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Sports Nutrition market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

SPORTS NUTRITION IN THE PHILIPPINES
Euromonitor International
June 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sports Nutrition: Value 2006-2011
Table 2 Sales of Sports Nutrition: % Value Growth 2006-2011
Table 3 Sports Nutrition Company Shares 2007-2011
Table 4 Sports Nutrition Brand Shares 2008-2011
Table 5 Forecast Sales of Sports Nutrition: Value 2011-2016
Table 6 Forecast Sales of Sports Nutrition: % Value Growth 2011-2016
Executive Summary
Consumer Health Records Stable Growth in 2011
More Filipinos Opt To Invest in Preventive Health Care
Domestic Player United Laboratories Maintains Leadership in 2011
Parapharmacies/drugstores Remains the Leading Distribution Channel
Stronger Growth Is Expected Over the Forecast Period
Key Trends and Developments
Increasing Demand for Plant-based Treatments
Line Extensions Become Increasingly Popular
Growing Competition Between Consumer Health and Beauty and Personal Care
Celebrity Endorsement Remains A Popular Marketing Tool
More Filipinos Opt To Invest in Preventive Health Care
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 8 Life Expectancy at Birth 2006-2011
Market Data
Table 9 Sales of Consumer Health by Category: Value 2006-2011
Table 10 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 11 Consumer Health Company Shares 2007-2011
Table 12 Consumer Health Brand Shares 2008-2011
Table 13 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 14 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011
Table 15 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Definitions
Sources
Summary 1 Research Sources

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