Smart Homes and Home Automation

Berg Insight AB, July 2011, Pages: 139

How should the mobile industry address the vast business opportunity in connected smart homes? Berg Insight estimates that global revenues from shipments of home automation systems will grow at a compound annual growth rate of 33 percent from US$ 2.3 billion in 2010 to nearly US$ 9.5 billion in 2015. Get a 360 degrees perspective on the rapid evolution of the worldwide home automation market in this 130 page strategic report.

Smart Homes and Home Automation is a comprehensive report from Berg Insight analysing the latest developments on the global connected home market.

This report in the M2M Research Series provides you with 130 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

Highlights from the first edition of the report:

- Insights from 30 executive interviews with market leading companies.
- 360-degree overview of the smart homes & home automation ecosystem.
- Summary of industry trends in key vertical market segments.
- Statistical data on HA adoption in major countries and regions.
- Market forecasts lasting until 2015.
- Reviews of the latest initiatives launched by industry players.
- Updated profiles of the key vendors on this market.

This report answers the following questions:

- What is the mix of smart home technologies in new homes versus existing homes?
- How are regulatory initiatives shaping the market?
- What are the main drivers behind growth in the Americas, Europe and Asia-Pacific?
- What are the main challenges and roadblocks towards widespread adoption?
- Which are the main verticals within smart homes and home automation?
- What are the business models and channels-to-market of smart home vendors?
- What is the relevance of wireless technologies in home automation?
- How will the global smart home market evolve in the next decade?

About the Author

About the Author Alan Varghese has more than 20 years of experience in the wireless, semiconductor and broadband industries and serves as a strategic advisor to companies in these segments. He holds a Masters degree in Electrical Engineering from Rensselaer Polytechnic Institute, New York. Alan is an experienced analyst and author of numerous reports and articles about various telecom topics for leading analyst firms.

Who Should Buy the Report?

Smart Homes and Home Automation is the foremost source of information about the emerging market for home applications connected to mobile networks. Whether you are a vendor, telecom operator, investor, consultant, application developer or government agency, you will gain valuable insights from our in-depth research.

Executive summary
1 Smart homes, connected homes and home automation
1.1 Introduction
1.2 Types of home automation
1.2.1 Energy management and climate control systems
1.2.2 Security and access control systems
1.2.3 Lighting, windows and appliance control systems
1.2.4 Audio-visual and entertainment systems
1.2.5 Healthcare systems and home monitoring
1.2.6 Pool, spa control, sprinkler, fountains and miscellaneous
1.2.7 Multifunction and whole-home home automation systems
1.3 Market drivers and barriers
1.3.1 Market drivers
1.3.2 Market barriers
2 Home automation market segments
2.1 The custom (luxury) segment
2.1.1 The luxury segment is not immune to recessions
2.1.2 Customer identification methods
2.2 Mainstream (production) segment
2.2.1 Single-family detached homes
2.2.2 Multi-family dwelling units (MDUs)
2.3 New homes versus existing homes
2.3.1 The new home HA segment is affected by the fall in new home construction
2.3.2 The existing home market is the growth segment
3 The housing industry
3.1 The North American housing market
3.1.1 Canada
3.1.2 Mexico
3.1.3 USA
3.2 The European housing market
3.2.1 France
3.2.2 Germany
3.2.3 Italy
3.2.4 The Netherlands
3.2.5 Spain
3.2.6 Sweden
3.2.7 UK
3.3 The Asia-Pacific housing market
3.3.1 Australia
3.3.2 China
3.3.3 Hong Kong
3.3.4 India
3.3.5 Japan
3.3.6 Korea
3.3.7 New Zealand
3.3.8 Russia
3.3.9 Singapore
4 Technology overview
4.1 Cellular network technologies
4.1.1 GSM/HSPA networks
4.1.2 CDMA networks
4.1.3 LTE networks
4.2 Connectivity and interoperability standards
4.2.1 Ethernet
4.2.2 HomePlug
4.2.3 HomePNA
4.2.4 CEBus
4.2.5 LonWorks
4.2.6 X10
4.2.7 INSTEON
4.2.8 Universal Powerline Bus (UPB)
4.2.9 Zigbee
4.2.10 Z-Wave
4.2.11 Wi-Fi
4.2.12 Infrared
4.3 Industry associations
4.3.1 CABA
4.3.2 CEA
4.3.3 CEDIA
5 Channels to market and business models
5.1 Professional installation
5.1.1 Dealer/installer/system integrators
5.1.2 New home builders
5.2 Retail
5.2.1 Mainstream stores
5.2.2 Online
5.3 Service providers
5.3.1 Broadband service providers
5.3.2 Utility service providers
5.4 Business models
5.4.1 Selling prices
5.4.2 Labour costs and margins
6 Market forecasts
6.1 Market analysis
6.2 Cellular M2M connections and module shipments
6.3 Smart homes and home automation forecasts – North America
6.3.1 Custom and luxury home segment
6.3.2 Mainstream single-family home segment
6.3.3 MDU segment
6.4 Smart homes and home automation forecasts – Europe
6.4.1 Custom and luxury home segment
6.4.2 Mainstream single-family home segment
6.4.3 MDU segment
6.5 Smart homes and home automation forecasts – Asia-Pacific
6.5.1 Luxury home segment
6.5.2 Mainstream home segment
6.5.3 MDU segment
7 Company profiles
7.1 Multifunction and whole-home automation system vendors
7.1.1 AMX
7.1.2 Automated Living
7.1.3 Colorado vNet
7.1.4 Control4
7.1.5 Cortexa
7.1.6 Crestron Electronics
7.1.7 Element Controls
7.1.8 ELK Products
7.1.9 Exceptional Innovation
7.1.10 Global Caché
7.1.11 4Home
7.1.12 Home Automation Inc
7.1.13 iControl Networks
7.1.14 iTouch
7.1.15 Lagotek
7.1.16 Mi Casa Verde
7.1.17 Perceptive Automation
7.1.18 RTI
7.1.19 Savant Systems
7.1.20 Simply Automated
7.1.21 2GIG Technologies
7.1.22 Vantage Controls
7.1.23 Vivint
7.1.24 Xanboo
7.1.25 X10
7.2 Security and access control system vendors
7.2.1 ABB
7.2.2 ADT
7.2.3 Alarm.com
7.2.4 ASSA ABLOY
7.2.5 FortrezZ
7.2.6 Ingersoll Rand
7.2.7 Schneider Electric
7.2.8 System Sensor
7.2.9 Wayne-Dalton
7.3 Lighting and window control system vendors
7.3.1 Am-Source International
7.3.2 BTX Window Automation
7.3.3 CentraLite
7.3.4 Electronic Solutions
7.3.5 Leviton
7.3.6 Lutron
7.3.7 Powerline Control Systems
7.3.8 Skyco
7.3.9 Somfy
7.4 Audio-visual and entertainment system vendors
7.4.1 Actiontec Electronics
7.4.2 Atlona Technologies
7.4.3 AVC Group
7.4.4 BDI
7.4.5 Channel Vision Technology
7.4.6 Classé Audio
7.4.7 Cinemar Solutions
7.4.8 ConnectGear
7.4.9 Draper
7.4.10 D-Link
7.4.11 Envive
7.4.12 Fluid Digital
7.4.13 Gefen
7.4.14 Groov Audio
7.4.15 Harman
7.4.16 Kaleidescape
7.4.17 Krell Industries
7.4.18 Linn
7.4.19 Marantz
7.4.20 Naim
7.4.21 Runco
7.4.22 Russound
7.4.23 Sonos
7.4.24 SpeakerCraft
7.4.25 Universal Electronics
7.4.26 Universal Remotes
7.5 Energy management and climate control system vendors
7.5.1 AlertMe
7.5.2 Blue Line Innovations
7.5.3 Cisco
7.5.4 Grid Net
7.5.5 Intermatic
7.5.6 Intwine Energy
7.5.7 Invensys
7.5.8 Portus
7.5.9 RCS Technology
7.5.10 Simple Control
7.5.11 Tendril
7.5.12 Universal Devices
7.5.13 Web Mountain
Glossary
Index

List of Figures
Figure 1.1: Smart home functions and scenes
Figure 1.2: Annual energy bill, single-family detached home in the US
Figure 1.3: Deployment of energy management in the marketplace
Figure 1.4: Market drivers for smart homes and home automation
Figure 1.5: Market barriers for smart homes and home automation
Figure 2.1: Types of markets for home automation
Figure 2.2: Average size of homes in the US
Figure 2.3: Examples of market mix for home automation vendors
Figure 2.4: Definition of luxury versus ultra-luxury home
Figure 2.5: Baby-boom data
Figure 2.6: Percentage of teleworkers in Europe (2005)
Figure 2.7: Examples of market mix for home automation vendors
Figure 2.8: Ratio of housing stock to housing starts (2010)
Figure 3.1: Total housing stock (North America 2010–2015)
Figure 3.2: Housing stock, luxury homes (North America 2010–2015)
Figure 3.3: Housing stock, mainstream homes (North America 2010–2015)
Figure 3.4: Housing stock, single-family mainstream homes (North America 2010–2015)
Figure 3.5: Housing stock, mainstream MDUs (North America 2010–2015)
Figure 3.6: Home closings by major builder (US 2009)
Figure 3.7: Housing stock, luxury homes (EU25 2010–2015)
Figure 3.8: Housing stock, single-family mainstream homes (EU25 2010–2015)
Figure 3.9: Housing stock, mainstream MDUs (EU25 2010–2015)
Figure 3.10: Total housing stock (Asia-Pacific 2010–2015)
Figure 3.11: Housing stock, luxury homes (Asia-Pacific 2010–2015)
Figure 3.13: Housing stock, mainstream MDUs (Asia-Pacific 2010–2015)
Figure 4.1: INSTEON, Zigbee and Z-Wave standards
Figure 4.2: Zigbee SoC and module pricing
Figure 4.3: X10, INSTEON, UPB and Z-Wave product pricing
Figure 5.1: Channels to market
Figure 5.2: Installation models
Figure 5.3: Motorola’s HomeSight gateway
Figure 5.4: Industry pricing for home automation based on price per square foot
Figure 5.5: Industry pricing for home automation based on home price
Figure 5.6: Cost breakdown for home automation installation in an average home
Figure 6.1: Installed base of home automation systems (World 2010–2015)
Figure 6.2: Total annual home automation system installations (World 2010–2015)
Figure 6.3: Total annual home automation installation revenues (World 2010–2015)
Figure 6.4: Cellular home automation deployment forecast by region (World 2010–2015)
Figure 6.5: Cellular home automation connections forecast by region (World 2010–2015)
Figure 6.6: Smart home installations, luxury homes (North America 2010–2015)
Figure 6.7: Smart home revenues, luxury homes (North America 2010–2015)
Figure 6.8: Smart home installations by type, custom homes (North America 2010–2015)
Figure 6.9: SH installations, mainstream single-family homes (N. America 2010–2015)
Figure 6.10: SH revenues, mainstream single-family homes (North America 2010–2015)
Figure 6.11: SH inst. by type, mainstream single family homes (N. America 2010–2015)
Figure 6.12: SH installations, MDUs (North America 2010–2015)
Figure 6.13: SH revenues, MDUs (North America 2010–2015)
Figure 6.14: SH installations by type, MDUs (North America 2010–2015)
Figure 6.15: Smart home installations, luxury homes (EU25 2010–2015)
Figure 6.16: Smart home revenues, luxury homes (EU25 2010–2015)
Figure 6.17: Smart home installations by type, luxury homes (EU25 2010–2015)
Figure 6.18: SH installations, mainstream single-family homes (EU25 2010–2015)
Figure 6.19: Smart home revenues, mainstream single-family homes (EU25 2010–2015)
Figure 6.20: SH inst. by type, mainstream single-family homes (EU25 2010–2015)
Figure 6.21: Smart home installations, MDUs (EU25 2010–2015)
Figure 6.22: Smart home revenues, MDUs (EU25 2010–2015)
Figure 6.23: Smart home installations by type, MDUs (EU25 2010–2015)
Figure 6.24: Smart home installations, luxury homes (Asia-Pacific 2010–2015)
Figure 6.25: Smart home revenues, luxury homes (Asia-Pacific 2010–2015)
Figure 6.26: Smart home installations by type, luxury homes (Asia-Pacific 2010–2015)

Increasing adoption of smart home technologies will result in a US$ 9.5 billion market in 2015

According to a new research report by Berg Insight, the number of new smart home installations worldwide was 0.44 million in 2010. Growing at a compound annual growth rate (CAGR) of 65 percent, this number is expected to reach 5.38 million by 2015. The total revenues will simultaneously grow at a CAGR of 32.8 percent from US$ 2.3 billion in 2010 to almost US$ 9.5 billion in 2015. Smart homes and connected home technologies have been around for decades, but up till recently, this has been a niche segment either for the very affluent or extreme technophiles. “Things are changing for this industry due to a perfect confluence of market, regulatory, strategic and technology trends”, according to the report’s lead analyst Alan Varghese. “First is the pull from consumers in the mobile age, who desire to use products such as iPhones and iPads to control their lifestyles through user-friendly interfaces. The regulatory drivers come from governments, whereby countries and utilities are mandated to better control the generation, distribution and consumption of power in residences. The strategic push comes from new entrants such as broadband providers who are already inside consumers’ homes and are looking for the next opportunities to increase ARPU, reduce churn and become complete solution providers. Finally the technology piece is coming together with increasing focus on interoperability, even as the cost of modules, chipsets, and software is trending down”, says Varghese. There is an increasing shift in smart home technology adoption from custom and luxury residences to mainstream and production homes. Whereas only 0.1 percent of mainstream homes had any form of automation in 2010, almost 4 percent will have that by 2015. Furthermore, since new housing construction is in a slump worldwide, vendors are focusing their attention on retrofit of existing housing stock, and easy-to-deploy technologies such as wireless. Berg Insight finds that this market will soon be crowded with dealer-installers from traditional industries such as security service providers, as well as new entrants such as broadband, wireless and utilities service providers, so finding the right partnerships, business models and pricing is key to success.

- 2GIG Technologies
- 4Home
- ABB
- Actiontec Electronics
- ADT
- Alarm.com
- AlertMe
- Am-Source International
- AMX
- ASSA ABLOY
- Atlona Technologies
- Automated Living
- AVC Group
- BDI
- Blue Line Innovations
- BTX Window Automation
- CentraLite
- Channel Vision Technology
- Cinemar Solutions
- Cisco
- Classé Audio
- Colorado vNet
- ConnectGear
- Control4
- Cortexa
- Crestron Electronics
- D-Link
- Draper
- Electronic Solutions
- Element Controls
- ELK Products
- Envive
- Exceptional Innovation
- Fluid Digital
- FortrezZ
- Gefen
- Global Caché
- Grid Net
- Groov Audio
- Harman
- Home Automation Inc
- iControl Networks
- Ingersoll Rand
- Intermatic
- Intwine Energy
- Invensys
- iTouch
- Kaleidescape
- Krell Industries
- Lagotek
- Leviton
- Linn
- Lutron
- Marantz
- Mi Casa Verde
- Naim
- Perceptive Automation
- Portus
- Powerline Control Systems
- RCS Technology
- RTI
- Runco
- Russound
- Savant Systems
- Schneider Electric
- Simple Control
- Simply Automated
- Skyco
- Somfy
- Sonos
- SpeakerCraft
- Tendril
- Vivint
- Wayne-Dalton
- Web Mountain
- X10
- Xanboo

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