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Optimizing the Marketing-to-Sales Lead Lifecycle
Aberdeen Group, April 2011, Pages: 28
Improving the quantity and quality of the leads generated and managed by the Marketing and Sales organizations isn't a simple task in today's multi-touch, multi-channel environment. This research reviews the best practices that optimize lead management practices throughout the entire lifecycle of the opportunity; from Marketing's demand generation campaigns to Sales' closing the business.
In February of 2011, Aberdeen surveyed 414 marketing and sales executives around the globe to identify the key trends and strategic initiatives to deliver effective campaigns and improve lead management activities to improve sales effectiveness. The analysis in this report highlights the capabilities and technologies organizations deploy to improve demand generation, lead nurturing, and avoid lead pipeline leakage.
Key report benefits:
- Grow Revenue from Marketing Campaigns
- Close More Business
- Cut Cost per Lead
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