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The Impact of Google on NGN OSS/BSS Solutions
Mind Commerce LLC, June 2011, Pages: 20
Google is poised to take on the carriers where it will hurt them the most: value-added service (VAS) applications. These VAS applications are what the industry needs the most as bearer services become increasingly commoditized. Furthermore, our research indicates that consumers and enterprise customers will increasingly identify more with the brand that offers VAS applications rather than bearer services.
This places even more pressure on traditional service providers to employ Next Generation Network (NGN) OSS/BSS environments that enable them to have more choice and control over which third parties provide VAS applications in their networks.
This report evaluates the drivers for NGN OSS/BSS, specific areas impacted, and the anticipated impact and actions incumbent operators must take in response to the threat of Google and the opportunity of creating a more open service creation and operational environment. The report also includes a revenue forecast for NGN OSS/BSS in the areas of Billing and Customer Care, Mediation, and Revenue Assurance.
Target Audience
- NGN OSS/BSS vendors and service suppliers
- Incumbent and traditional network service operators
- Google and their customers, partners, and competitors
Keywords: Google, NGN, NGN OSS/BSS, OSS/BSS, Google NGN, Google and Carriers, Google and Mobile Operators, Google and Incumbent Operators, Google and Incumbent Carriers, Google vs. Traditional Carriers, Google VAS, Value-added Services, VAS Applications, OTT, Over the Top, Over the Top Applications, OTT Applications, Virtual Network Operators, VNO, Google VNO, Google Competition, Google Applications
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