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Perspectives on Prepaid Wireless 2011-2015

Description:
Perspectives on Prepaid Wireless 2011-2015 is a comprehensive study of the prepaid wireless market, providing revenue and market share analyses, case studies, key market trends and coverage of emerging technologies. The 100+ page report also provides insight into prepaid market segmentation via data and analysis of demographic groups cut by ethnicity, income and age.

Who Needs This Report:
- Prepaid providers
- Prepaid printers and manufacturers
- Wholesale providers
- Long distance companies
- Service providers considering market entry
- Current competitors
- Financial analysts
- Investors
- Consultants

Why You Need This Data:
- Understand the prepaid industry
- Assess opportunities to enter the prepaid arena
- Find out what the latest trends are in the prepaid industry
- Identify effective marketing and sales channels
- Justify business development plans
- Further penetrate the prepaid market
- Stimulate demand

What You Get:
- History and Development
- Market Size and Growth Rates
- Market Segment Analysis
- Key Trends and Opportunities
- Target Markets and Distribution
- Features and Channels
- Threats and Survival Strategies
- Future Growth and Projections
 
Contents:
I. ATLANTIC-ACM Overview

II. Executive Summary

III. State of the Prepaid Market
A. History, Background, and Target Market
1. History timeline
2. Prepaid segment
B. Recent Trends in Prepaid Wireless
1. Prepaid wireless revenue / subscriber
2. Smartphone penetration
3. Data Traffic
4. Ethnicity impact

IV. Drivers and Constraints
A. Drivers
1. Conscious customers
2. Unlimited bundle plans
3. Data demand
4. High-end handset
5. Customer satisfaction
B. Constraints
1. Cost of customer acquisition
2. Price Competition
3. Low loyalty

V. Key Strategies to Leverage the Market
A. Satisfied Customers
1. Wireless churn and ARPU
2. Customer complaints
B. Reduce Churn Rate
1. Prepaid churn rate
2. Control churn rate

VI. Broadband and Mobile Broadband
A. 4G/3G: Mobile Broadband Offering Network
1. WiMax & LTE overview
2. 4G/3G broadband plans
B. Tablets and Netbooks
1. Tablet market overview
2. Products
3. Tablet market forecast
C. Wi-Fi
1. Wi-Fi overview
2. Wi-Fi hotspots providers

VII. Prepaid Wireless Plans
A. Overview
1. Hybrid and Pay-As-You-Go products
B. Case Studies
1. Verizon
6. Virgin
2. AT&T
7. Cricket
3. T-Mobile
8. US Cellular
4. Sprint
9. TracFone
5. Boost
C. Summary: Market Share, Revenue, and Forecast
1. Market share
2. Prepaid wireless revenue
3. Prepaid wireless offering sum-up

VIII. Conclusion
Appendix
 
Companies Mentioned
- Verizon
- Virgin
- AT&T
- Cricket
- T-Mobile
- US Cellular
- Sprint
- TracFone
- Boost
 
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Perspectives on Prepaid Wireless 2011-2015

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