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Essentials of Merchandising Class Manual
Martec International, Oct 2010, Pages: 200
The Essentials of Merchandising class manual is a good introduction to merchandising for new entrants in retail buying offices. Also suitable for companies selling or marketing merchandising solutions to retailers, who need a better understanding of the main merchandising processes. Improve in-store stock availability, reduce markdowns, enhance customer service and learn best practices.
60 page pre-class work book and 140 page class manual of detailed notes, charts and exercises covering:
- Overview of the Merchandising Process,
- Merchandise Planning,
- Open to Buy,
- Replenishment,
- Sales and Stock Management,
- Supplier Management and Industry Benchmarking.
Class Manual Overview:
All Martec’s class manuals provide handy reference material on key retail issues and skills. Detailed manuals with supporting charts and exercises not just bullet points.
Course Objectives:
- To explain the principles of merchandise planning
- To define Open To Buy and how it is used as an inventory management tool
- To explain the various replenishment methods in current use and the role of automated systems
- To explain the principles of managing sales performance and inventory levels
This manual is designed for everyone selling or marketing technology products or services to the retail industry. The following will benefit:
- Sales Directors
- Sales executives
- Account managers
- Marketing Directors
- Marketing managers
- Head of retail sales
- Business development executives
- Pre-sales consultants
Product samples
A sample for this product is available. Please Login/Register to download this sample.
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