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Understanding Retail Class Manual
Martec International, March 2011, Pages: 170
The Understanding Retail class manual is suitable for companies selling or marketing to retailers who need a better understanding of retail market terminology, processes, culture and decision making mindset. 170 pages of detailed notes and charts covering:
- Retail Application Architecture,
- Quadrant Analysis,
- Retail Financials,
- Key Performance Indicators,
- Retail Organization Structures,
- Gaining Entry to the Organization.
Sell more to retailers, uncover bigger opportunities, gain more confidence talking to retailers outside the IT department
All Martec’s class manuals provide handy reference material on key retail issues and skills. Detailed manuals with supporting charts and exercises not just bullet points.
Course Objectives
- To provide a complete understanding of the retail market, the key business issues affecting retailers today.
- To describe the application systems infrastructure for major retailers and how it varies by retail segment.
- To explain how to interpret the key elements of retailers’ financial statements.
- To demonstrate how to analyze the key metrics that retailers use to identify areas of under performance and sales opportunities.
- To show the best way to articulate your solutions so that retailers understand their full benefits using the KPIs that they use.
- To ensure you speak to the right people in a retail company about the things that will interest them.
- To apply methods for gaining entry into the account.
This manual is designed for everyone selling or marketing technology products or services to the retail industry. The following will benefit:
- Sales Directors
- Sales executives
- Account Managers
- Marketing Directors
- Marketing Managers
- Head of Retail Sales
- Business Development Executives
- Pre-sales Consultants
Companies that use Martec’s Learning Services:
- Business Objects
- Cognos
- EMC
- Hewlett-Packard
- Microsoft
- NCR
- Progress Software
- SAP
- SAS Institute
- Sonic Software
- Sun Microsystems
Product samples
A sample for this product is available. Please Login/Register to download this sample.
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