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Merchandise Optimization Class Manual
Martec International, Oct 2010, Pages: 104
The Merchandise Optimization class manual is ideal for introducing retailers to the key aspects of optimizing retail performance. It is also suitable for companies selling or marketing advanced merchandising solutions to retailers who need a better understanding of retail optimization best practice.
104 pages of detailed notes, exercises and charts covering:
- Category Management vs Merchandise Management,
- What to Optimize - GMROI and GMROS,
- Merchandise planning,
- Assortment Planning,
- Space Management,
- Price Management and Price Optimization,
- Promotions Optimization,
- Markdown Optimization.
Optimize your planning, assortment, space, price, promotions and markdowns to improve sales, margins and stock
All Martec’s class manuals provide handy reference material on key retail issues and skills. Detailed manuals with supporting charts and exercises not just bullet points.
Course Objectives:
- Describe how to optimize the performance of your merchandise and assortment planning processes.
- Identify key analyses to perform to assess range or assortment strengths and weaknesses.
- To plan the use of store grading or store clustering to tailor assortments to individual stores in a practical manner.
- Explain best practice for initial pricing, promotional pricing, clearance pricing and price optimization.
- List the elements and skills needed to make price optimization work.
- Describe how to deal with issues such as HALO and cannibalisation.
- Identify ways to use size and pack optimisation and advanced forecasting to optimize allocations and replenishment.
This manual is designed for everyone selling or marketing technology products or services to the retail industry. The following will benefit:
- Pricing teams
- Marketing teams
- Planning teams
- Merchandising teams
- Buying teams
- MIOs
- Retail executives wishing to introduce optimization systems in their company
- IT executives involved in designing or selecting systems for merchandise optimization
- Manufacturers helping retailers improve their merchandising
- Suppliers marketing merchandise optimization solutions.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
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