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Growing Your Retail Business Class Manual
Martec International, Oct 2010, Pages: 204
The Growing Your Retail Business class manual is suitable for store managers and their assistants and area managers of chain retailers, owners and managers of franchises and mall operators. 204 pages of detailed content, exercises, notes and charts including the pre-class workbook and covering:
- Why Grow Retail,
- Growing Retail Sales,
- Improving Customer Service,
- Improving Merchandising,
- Master Action Plan Development,
- Shopping the Competition,
- Analyzing the Competition,
- Improving Store Operations,
- Promotional Tools,
- Tools to Grow Your Retail Business,
- Tying It All Together.
Knowing how to improve in-store customer service, merchandising and promotions is crucial to maintaining and growing your market share.
All Martec’s class manuals provide handy reference material on key retail issues and skills. Detailed manuals with supporting charts and exercises not just bullet points.
Course Objectives:
- Identify the strengths and weaknesses of your current retail practices
- Appreciate what you do well and less well compared to your competition
- Identify shortfalls in current merchandising knowledge and practices
- Provide knowledge and tools to grow the retail business
- Create a personalised Action Plan that will serve as a road map to grow the business and increase cash flow
- Change the business mix and profitability by growing the retail business without sacrificing profit margin
This manual is designed for everyone selling or marketing technology products or services to the retail industry. The following will benefit:
- Retailers
- Franchisees
- Tenants
- Retail Owners
Product samples
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