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Trends in Weight Management 2011
Business Insights, June 2011, Pages: 118
This report considers global obesity and overweight statistics and considers how different products and diets affect the body’s natural weight control mechanism. The report also examines current health claims regulation for food and drinks and explores recent developments in diet brands, key innovations in functional foods and other strategies such as novel delivery methods and using social media.
Features and benefits
- Assess some of the latest weight management products and branded diet trends on the market and understand what makes them popular with consumers.
- Review the current legislative changes affecting the weight management category with a focus on the EU and the current status of EFSA opinions.
- Understand the current obesity statistics and demographics as well as the causes of overweight and obese society.
- Identify the key factors for creating successful weight management program and diet products
- Understand the biological mechanisms of approaches to weight management.
Highlights
The growth of obesity in has increased significantly from 15% in 1980 to 46% in 2010 in the US and from 7% to 15.5% in 2010 in the EU. This equates to 150 million adults and 15 million children in the EU expected to be obese by 2010 according the WHO. The US and France have the highest populations of overweight men, and the US of overweight women.
Of the total number of claims assessed by EFSA, weight management represents around 4%. About 35% of the 200 weight management claims have been assessed; 92% of these assessed claims have been given a negative opinion by EFSA on grounds of characterization or of substantiation related to the claim of a cause and effect relationship.
With more stringent regulations in the US and EU there is a decline in real innovation. Opportunities for weight management plans and diet systems are becoming apparent as regulations seem to be real less restrictive when exercise and sensible diet plans with realistic weight loss claims are marketed as part of the total weight management solution.
Your key questions answered
- What is the current prevalence and sociodemographic impact of overweight and obese consumers in the US and EU?
- What are the key regulatory changes affecting the weight management category in 2011 and beyond?
- What new technologies are weight loss brands using to communicate and help their customers achieve their goals?
- What new developments have occurred in weight management ingredients products?
- What are the key biological weight-loss mechanisms to target with functional products?
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