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The Enterprise Value of Video Content
Aberdeen Group, May 2011, Pages: 27
Ubiquitous video, social networking, and mobility are changing the landscape of video rapidly. For video to improve time-to-information, support revenue-producing roles and drive business value in the enterprise, companies must support content creation, production, management, and delivery of video assets based on the shifting demands of employees and customers.
This report provides directional guidance for the enterprise to deploy video solutions that meet these business needs based on the responses of over 120 companies in March and April of 2011.
Aberdeen used the following two key performance criteria to distinguish Best-in-Class companies:
- 264% annual Return on Investment (ROI) on video deployment (average of $3.2 million in business value identified by Best-in-Class respondents from video)
- 44% of revenue associated with video-based processes
Key Report Benefits:
- Integrate Social Networking
- Integrate with Search Engine Optimizations
- Associate More Revenue with Video-Based Processes
Aberdeen's Research Benchmarks provide an in-depth and comprehensive look into process, procedure, methodologies, and technologies with best practice identification and actionable recommendations.
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