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Confectionery in the Philippines to 2014
Datamonitor, June 2011, Pages: 143
Introduction
This databook provides key data and information on the confectionery market in the Philippines. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Contains information on four categories: cereal bars, chocolate, gum and sugar confectionery
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
-Category level company and brand share as well as distribution share information for 2008 and 2009
-Review of the top two companies within the confectionery market, including company overview, key facts and business description
Highlights
The market for confectionery in the Philippines increased at a compound annual growth rate of 6.7% between 2004 and 2009.
The chocolate category led the confectionery market in the Philippines, accounting for a share of 55.5%.
Leading players in Philippines confectionery market include Nestle S.A., Cadbury plc and Mars, Inc.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the confectionery market in the Philippines
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the confectionery market to plan lucrative M&A, partnerships and agreements
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