|
|
 |
|
Viewing report
|
|
|
|
Nykredit Case Study: Building an Interactive Online Experience
Datamonitor, June 2011, Pages: 18
Introduction
Through investments in video conferencing services and online tools, Nykredit is creating a vibrant digital dialogue with its customers, driving substantial sales growth despite a relatively small branch network.
Features and benefits
- Drive online sales growth through understanding the components of Nykredit’s success
- Improve customers’ online experience by gaining new insight into the potential of the online channel
- Boost effciency through effective use of web conferencing and smart tools
- Create an active dialogue with your customers by building a colloborative financial community.
Highlights
Combining user generated content with budgeting tools creates a rich customer experience that brings a human side to the hard numbers of budgeting and personal financial management.
Nykredit has allocated its resources to maximize impact on the quality of the customer experience. The bank recognizes that increasing numbers of customers demand self-service functionality for daily transactions where speed and efficiency are paramount, while also needing effective advisory services in connection with major financial decisions.
As part of a strategy to drive sales and market share, Nykredit indentified that its branch network was not sufficient to challenge some of its competitors when it came to providing face-to-face advice. Nykredit decided to boost its online sales presence with the launch of WebDesk in January 2007.
Your key questions answered
- How can other FS organizations learn from Nykredit’s success using online resources?
- How can digital solutions support and improve traditional branch services?
- What hurdles did Nykredit have to overcome to create a successful video conferencing solution?
- How can FS providers efficiently answer consumer demands for financial advice and support?
|
|
|
|
