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Asia Mobile Operators
Paul Budde Communication Pty Ltd, July 2011, Pages: 397
The report has gathered together a selection of information about each of these many operators. The range of information presented in the text, and where appropriate in tables, includes:
- brief history of the company;
- corporate and business structure;
- subscriber growth;
- some information on financial performance;
- market position.
It is noted that the information provided varies from market to market and operator to operator, depending very much on the availability of statistics and corporate reports.
In some markets this report also provides an overall review of the market in which Buddecom finds these operators; this overview includes such statistical information as market share and Average Revenue per User (ARPU) if available. Within the background information the report has also reported on the mergers and acquisition that have been part of a transformational market.
The countries covered in this report include: Afghanistan, Armenia, Azerbaijan, Bangladesh, Bhutan, Brunei Darussalam, Cambodia, China, Georgia, Hong Kong, India, Indonesia, Japan, Kazakhstan, Kyrgyzstan, Laos, Macau, Malaysia, Maldives, Mongolia, Myanmar (Burma), Nepal, North Korea, Pakistan, Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Tajikistan, Thailand, Turkmenistan, Uzbekistan, Vietnam.
Market Overview:
With the progressive opening up of markets to more competition, the report has seen the licensing of more and more operators in the various countries of the region. One phenomenon in Asia has been the granting of a significant number of mobile operator licences in what have been regarded as smaller markets, i.e. with relatively low populations as well as low income per capita. Buddecom has seen this occur for example in Cambodia, Laos and Georgia. Cambodia has been the standout market in this regard; with the licensing of Vimpelcom in 2009 this market had nine mobile operators for a country whose population was just under 15 million and GDP per capita was less than US$800.
The market in Vietnam also became more competitive in 2009 with the arrival of the VimpelCom-backed GTEL-Mobile, the number of operators in Vietnam jumping to seven as a result. No doubt markets like Cambodia and Vietnam will need to go through some form of market rationalisation in the future. In fact this process has already started in Cambodia; the start of 2011 saw two of the operators (Applifone and Latelz) merge, thereby dropping the number of players to eight.
There are only a handful of countries that still cling to a single state-owned incumbent structure today. Typically markets are characterised by a number of operators in each market competing on price, service quality, service offering and other market areas to win market share, build customer bases and healthy businesses. Buddecom has seen markets like India where as already noted some rather complex licensing systems saw dozens of operators enter the market; this was followed by a period of market rationalisation, which it is generally agreed ultimately produced a highly effective commercial environment. Similar processes have taken place right across the region.
Data in this report is the latest available at the time of preparation and may not be for the current year.
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