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The Innovative Gaming & Gambling Market in Italy
TrustPartners, July 2011, Pages: 28
The mobile gambling market represents a sector with strong opportunities to grow revenues and clients in the coming years.
In 2010 gross margins overtook $2.8 billion, while they are forecast to reach around $4.3billion in 2013, with a CAGR of 15.3% between 2011 and 2013.
Betting is the main product that represents about 80% of overall revenue in the gambling industry, followed by lotteries and casinos. Both of these are showing strong possibilities of increasing their market share in the coming years, thanks to the launch of new mobile technologies such as i-Phone and 3G.
The Italian mobile gambling market is set to grow rapidly in the coming years - it is expected it will reach a turnover of €2.2 billion in 2012.
Several operators (such as Snai, Sisal, Lottomatica and Bwin) have already launched their own mobile gambling services to clients in the last few years.
The rapid growth of smartphones and, in particular, the popularity of the i-Phone, will surely support this market, in the next 2-3 years, to increase its market share in the interactive channel. 3G and LTE (the new mobile technology ready to be launched in 2012 in Italy), together with ‘Cash’ games and the launch of casinos, will permit Poker and Casino games to appear more appealing and easy to play, thanks to their new graphic and interactive quality
In 2010, there were more than 49 million mobile users in Italy, which means about 1.5 cell phones per inhabitant. Italy has the highest European penetration market for smartphones at more than 28% of the overall Italian mobile population.
This report analyzes the Italian and international new interactive markets pointing out:
- The mobile service market characteristics, with a detailed description of the key points (such as 2G and 3G technologies, communication channels, Apple and its iPhone innovation), the top requested application / services in Italy and the Italian mobile customer profile
- The international and national mobile gambling market with regional trends, revenues, main products and offering characteristics
- The Italian iTV market characteristics and top requested products (Betting, Casino, Bingo and Poker)
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