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Auto OEM-Supplier Relationship Report 2011
SupplierBusiness, July 2011, Pages: 35
The 2011 OEM-Supplier Relationship Report analyses the state of relations between automakers and suppliers based on the SupplierBusiness authentic SuRe (Supplier Relationship) Index.
The index is based on our well-established survey programme of the automotive supply industry, which started in 2005 and which has seen the participation of more than a thousand senior to middle managers working at automotive suppliers and directly interfacing with OEMs personnel. Results of the 2011 research and resulting SuRe Supplier Relationship (SuRe) index rankings are eye opening to say the least. The study, which measures the performance of global carmakers in managing their relationships with their supply base, shows that ratings have fallen by 7.6% on average between 2010 and 2011, marking a return to those levels achieved in 2009, indicating a general deterioration of relations between suppliers and automakers on a global basis over the last twelve months and comes after 2 years of marked improvements when the index increased by 3% and 3.6% respectively. Thirty-three global automakers were ranked, with the major Chinese companies included for the first time.
Background to this Research
Each year SupplierBusiness invite senior executives from the global automotive supply base to rate their automaker customers on 28 relational, organisational and commercial criteria. The 28 questions have been organised under five concepts (Profit potential, Organisation, Trust, Pursuit of Excellence and Outlook). The questions cover the different phases of interaction, from Request for Quotation (RFQ) through development to warranty liability management. Porsche overtook Toyota and Honda as the top ranking automaker in the 2011 SuRe index with both Toyota and Honda recording a significant deterioration in their ratings.
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