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Sports and Energy Drinks in Egypt
Euromonitor International, February 2012, Pages: 28
2011 was not a good year for sports and energy drinks in volume terms. Total volume growth slowed to just under 2%. This was even lower than the review period CAGR of 3%. The wealthier Egyptians and tourists which sports and energy drinks rely on were impacted by the political situation and stayed away from the high-end bars, restaurants and hotels where the majority of these drinks are sold.
Euromonitor International's Sports and Energy Drinks in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Energy Drinks, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Sports and Energy Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
SPORTS AND ENERGY DRINKS IN EGYPT
Euromonitor International
February 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2006-2011
Table 2 Off-trade Sales of Sports and Energy Drinks by Category: Value 2006-2011
Table 3 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2006-2011
Table 4 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2006-2011
Table 5 Company Shares of Sports and Energy Drinks by Off-trade Volume 2007-2011
Table 6 Brand Shares of Sports and Energy Drinks by Off-trade Volume 2008-2011
Table 7 Company Shares of Sports and Energy Drinks by Off-trade Value 2007-2011
Table 8 Brand Shares of Sports and Energy Drinks by Off-trade Value 2008-2011
Table 9 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2011-2016
Table 10 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2011-2016
Table 11 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2011-2016
Table 12 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2011-2016
Executive Summary
Soft Drinks Market Posts Slower Volume Growth in 2011
Political Turmoil in the Region Hits Trade
Competitive Environment Stable
Increase in Sales for Kiosks and Supermarkets/hypermarkets
Consumer Spending Power Weakens in 2011
Key Trends and Developments
Revolution Encourages Companies To Reconsider Their Marketing Strategies
Political Uncertainty Hits Tourism and Soft Drinks Demand
Beverage Prices Increase As Cost of Production Jumps
Interest in Healthy Beverages Slows in 2011
High Volume, Lower Value Sales Targeted by Companies
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 25 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 26 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 27 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 28 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 29 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 30 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 31 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 36 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Egypt
Table 40 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 41 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 42 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 43 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 44 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 45 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 46 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 47 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Definitions
Sources
Summary 1 Research Sources
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