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Sports Nutrition in Sweden

  • ID: 1845067
  • April 2015
  • Region: Sweden
  • 26 pages
  • Euromonitor International

The health and wellness trend keeps on enjoying a strong momentum in Sweden. While 49% of Swedes are considered overweight or even obese, according to official government statistics, those who do exercise and actively and proactively manage their health and wellness do so to yet increasing levels of spending and commitment. This represents a path to fresh growth for players in sports nutrition.

The Sports Nutrition in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Non-Protein Products, Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Sports Nutrition market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

SPORTS NUTRITION IN SWEDEN

April 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sports Nutrition by Category: Value 2009-2014
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Sports Nutrition: % Value 2010-2014
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2011-2014
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2014-2019
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Midsona Sverige Ab in Consumer Health (sweden)
Strategic Direction
Key Facts
Summary 1 Midsona Sverige AB: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 2 Midsona Sverige AB: Competitive Position 2014
Executive Summary
Positive Growth for Consumer Health in 2014 and Going Forward
Acetaminophen Is Set Up for Hardships in 2015
No Systemic Changes To OTC Sales Outside of Pharmacies, New Centre-left Government Promises
Towards Omnichannel Marketing, If Not Yet Omnichannel Distribution
No Red Numbers in Real Terms on the Horizon, But Declining Growth Rates Are To Be Expected
Key Trends and Developments
Health and Wellness Trends Exhibiting Strong and Growing Momentum
Private Label Continued Their Strong Growth From 2013
Women in Gyms Aiming To Develop Muscles, Not Just Burn Off Calories
Widespread Gut Disorders Hold Untapped Potential
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
Table 8 Life Expectancy at Birth 2009-2014
Market Data
Table 9 Sales of Consumer Health by Category: Value 2009-2014
Table 10 Sales of Consumer Health by Category: % Value Growth 2009-2014
Table 11 NBO Company Shares of Consumer Health: % Value 2010-2014
Table 12 LBN Brand Shares of Consumer Health: % Value 2011-2014
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2009-2014
Table 14 Distribution of Consumer Health by Format: % Value 2009-2014
Table 15 Distribution of Consumer Health by Format and Category: % Value 2014
Table 16 Forecast Sales of Consumer Health by Category: Value 2014-2019
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Regulation of Vitamins and Dietary Supplements
Distribution and Marketing
Self-medication/self-care and Preventative Medicine
Switches
Summary 3 OTC: Switches 2013-2014
Definitions
Sources
Summary 4 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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