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South Africa Brand Report: Customer Profile of Long-Term Insurance Companies
Analytix Business Intelligence, July 2011, Pages: 81
This comprehensive report examines South African customers of long-terms insurance products: local consumer/market trends, competitor analysis of key brands in the segment, detailed consumer geo-demographic profiling, consumer lifestyle and media consumption.
The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 20,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.
Some of the key questions the report will help you to answer are:
- Who are the key players and brands in the market and how are they positioned?
- What are the important consumer and market trends that should be included in your business strategy?
- Who are the users (and non-users) of long-term insurance products? e.g. age, gender, affluence, life-stage, geo-demographics
- How do you engage with them? e.g. lifestyle, internet, sports, music interests
- What media do you use to communicate to them? e.g. TV, radio, newspapers, magazines.
It provides a comprehensive profile of long term insurance customers (minimum category sample = 8405 consumers), as well as a detailed segmentation by brand, namely: ABSA; Clientele; Discovery Life; First National Bank; Hollard; Liberty, Metropolitan/Commercial Union; Momentum/Southern Life; Old Mutual; Sanlam; and Standard Bank.
It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of the entire long-term insurance segment by brand, making it a vital reference report for anyone wanting to understand this market.
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