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South Africa Country Report: Geo-Demographic User Profile of Financial Services
Analytix Business Intelligence, July 2011, Pages: 82
This comprehensive report examines the consumer market of financial and insurance services in South Africa.
It provides a detailed geo-demographic user and non-user profiling of various segments in the financial services sector including: short-term insurance policies; long-term insurance policies; bank accounts, medical aid; retails store card; investment in mutual fund; and investment on stock exchange.
It answers the question: who are the users (and non-users) of financial services and insurance products e.g. age, gender, affluence, life-stage, geo-demographics?
The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 20,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.
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