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Egypt Food and Drink Report Q2 2011
Business Monitor International, April 2011, Pages: 73
Business Monitor International's Egypt Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Egypt's food and drink industry.
We continue to see Egypt as one of the most promising emerging markets on a global scale. Companies wishing to diversify from the lower-potential Gulf states are increasingly expected to start investing in Egypt, which offers a major draw in the shape of a young, increasingly brand-conscious and growing population. However, our relatively optimistic consumer outlook remains clouded by the weak regulatory regime and the relatively low per capita spending on food and beverages. Additionally, infrastructure continues to misfire and internal trade systems remain weak, making Egypt a high-cost market. These problems will need to be addressed if the country is to reach its full potential.
Headline Industry Data (local currency)
- 2010 per capita food consumption +15.4%; forecast to 2015 +131.3%
- 2010 carbonated drink sales +18.8%; forecast to 2015 +138.7%
- 2010 mass grocery retail sales +36.9%; forecast to 2015 +546.0%
Key Company Trends Domestic Poultry Major Looking To Collaborate With Brazil – While multinational companies are largely leading food and drink investment spending in Egypt, domestic firms are increasingly active. Some Egyptian companies are also interested in overseas collaborations. To this end, The Cairo Poultry Company is discussing the possibility of establishing a partnership with a company in Brazil’s poultry industry. One of the possible collaboration models is for the production to be based in Brazil and the processing in Egypt, with the aim of targeting African markets. Egypt is a key regional export market for Brazil’s poultry, given that it is still reeling from the aftershocks of the bird flu virus that decimated many domestic chicken farms.
Key Risks to Outlook Regulatory Environment – Egypt's regulatory environment remains a concern, with the food and drink team rating it just five out of a maximum 10. Infrastructure continues to misfire and internal trade systems remain weak, which contribute to Egypt being a high-cost market. For the time being, wide income inequalities will also continue to limit the scope of return on investment.
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