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Defending your Reputation
Thorogood Publishing, Dec 2001, Pages: 115
You almost certainly have detailed procedures in place for dealing with fire, theft, IT failure and so on. But do you have any sort of crisis contingency plan for protecting your reputation?
Organisations, large and small, spend huge amounts of time and money on promoting their products, services and image. In today’s world, a good name can be destroyed in a few hours.
Simon Taylor, an expert in crisis management, explains the ways in which preparation and effective communication make all the difference in defending your reputation and placing it in the best possible position to recover. At a time when all organisations face public scrutiny to a far greater extent than ever before, this Report will help managers in all kinds of organisation, commercial, public and not for profit.
This report will:
1. Show you how to evaluate your reputation to really see how valuable and important it really is
2. Detail what good crisis management is and how to communication effectively in a crisis
3. Explains what happens during a crisis and gives guidelines on how to respond so you are fully prepared in case the worst happens
Who should buy this report:
- Managing directors and board directors
- Company secretaries
- Brand managers
- Marketing and sales managers
- PR managers
- PR advisers and consultants
- Brand and image consultants
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