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Insights into Understanding the Financial Media - An Insiders View
Thorogood Publishing, Sep 1998, Pages: 74
The role of the media with relation to business and financial coverage, has expanded and changed out of all recognition over the last few years.
City and business stories are now regarded as an essential part of the domestic news diet. There are specialist programmes which have an investigative role in the way they look at companies and finance. However, with some exceptions, for the most part the role of the financial and business broadcast media is to explain rather than probe.
This practical report will help you understand the way the financial print and broadcast media works in the UK. It will also provide you with techniques and guidelines on how to communicate with the financial media in the most effective way, to help you achieve accurate and positive coverage of your organisation and its operations.
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