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Viewing report
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Practical Techniques for Effective Lobbying
Thorogood Publishing, Jan 1998, Pages: 124
This briefing shows commercial organisations and public and voluntary bodies how the lobbying system works, how to monitor its activities, and how to make it function for them.
The government makes thousands of decisions every day – on policy, legislation and regulation. And while politicians and officials talk of open government and consultation, the sometimes baffling ‘system’ in which they work often prevents organisations from making themselves heard. Organisations must deal with the system either because they have a specific concern, or because they want to inform legislators and officials before the need to lobby arises.
Lobbying doesn’t only apply to dealings with politicians (often officials are instrumental in the issues concerning organisations). Nor does it automatically mean pressure – most dealings are settled by quiet negotiation. But understanding the system and the process in which it works is essential to lobbying effectively. Uncoordinated, uncontrolled and badly planned approaches will do more harm than good and risk antagonising the people you most want to influence.
'Practical Techniques for Effective Lobbying' tackles all of these issues in a matter-of-fact way, stripping away the mystique that can surround the governmental decision-making process, in order to show how you can lobby without unnecessary fuss or expenditure.
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