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Strategic Customer Planning
Thorogood Publishing, June 2006, Pages: 292
This report guides you through the myriad challenges faced by industrial, consumer product and service companies in today’s uncertain world. Each chapter explores a different part of the strategic customer planning process, explaining the methodology and planning techniques and structures, using examples, formats and checklists to help you implement key account plans.
In particular:
- Learn how to analyse the threats and take advantage of the opportunities emerging from key new markets such as India and China.
- Learn how to deliver additional value to justify price differentials.
- Explore the effective steering of customer relationships and use of CRM systems.
Strategic Customer Planning is very much a ‘how to’ Report, providing you with the tools to compile a plan tailored to your organisation’s specific requirements. Charts, checklists and diagrams all smooth the process.
This report will help you master:
- The crucial steps of key account planning
- The keys to analysing customer relationships
- The special techniques of bonding mechanisms
- The latest technologies for competitive strategic development
- New developments in CRM systems
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