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Strategic Planning in Public Relations
Thorogood Publishing, Jan 2010, Pages: 150
Strategic planning is a fresh approach to PR; an approach that is fact-based and scientific, and that clearly presents the arguments for a campaign proposal backed with evidence.
This report represents a timely guide to strategic planning in public relations, providing valuable tips and techniques to improve PR and campaign planning, whether you’re an experienced PR practitioner or new to the industry.
'Strategic Planning in Public Relations' has particular resonance for the experienced public relations professional. The advice and guidance given, and processes examined, will provide a different perspective on your job, and will significantly change and enhance the way you develop and implement a PR programme
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