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Successful Competitive Tendering

Thorogood Publishing, Aug 2001, Pages: 131


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The aim of this report is to help you become more skillful, and more successful in your tendering. If you follow the suggestions and instructions contained within you should see your success rate rise.

To win business, you must make a convincing case. Your product, your service and your company will certainly lead to creating a platform for your tender. Nevertheless, you will have to perform the contracts you have gained – perhaps against unclear specifications and certainly against competitors. Failing in performing to the expected and required standards will lead to you loosing the contract – no matter how reputable your company, no matter how high your standards of quality and reliability.

This report is a practical guide with the aim to lead you towards winning successful contracts. Success is not about winning contracts at any price – success is about the long-term prosperity of your organisation.

This report will show you how to:

- Reach and satisfy your customers’ needs and requirements
- Avoid commercial and legal pitfalls
- Make your tenders highly persuasive and effective
- Improve the written content and physical appearance of your tenders
- Boost your presentation and negotiation skills
- Enhance your performance when dealing with tenders and contracts

Who will benefit from this report:

- Commercial Managers and Directors
- Contracts Managers
- Bid Managers
- Sales and Marketing Managers and Directors
- Anyone who is involved in the tendering process within his/her organisation.



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