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The Commercial Exploitation of Intellectual Property Rights by Licensing
Thorogood Publishing, Dec 2001, Pages: 239
This report has been written in response to a demand for a permanent text arising from the seminars, which the author has been presenting, on the commercial exploitation of intellectual property assets by licensing.
It is designed to be a reference for the executive who is concerned with the strategic development of a business using a variety of alliance structures, so as to develop new products, enter new markets or simply to acquire or to gain access to new opportunities.
This report will show you – whether as licensor or licensee – how to identify and secure profitable opportunities, strategies and techniques for negotiating the best agreement, and finally the techniques of successfully managing a license operation.
This report will benefit:
- Expert intellectual property lawyers, who may find the commercial viewpoint of value in better understanding the wishes of their industrial clients.
- Academic institutions, wanting to explore the commercial potential of their research activities, will find guidelines enabling them to assess whether the licensing of early stage developments is an appropriate route to the market place for their inventions.
- Financiers, who may find that the basic principles outlined in this text will enable them to make better informed decisions when businesses approach them for the funding of licensing operations.
- All those whose work involves and requires a knowledge and understanding of international intellectual property law including:
- In-house lawyers
- Private Practice lawyers
- Commercial managers and business executives
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