Fruit & Vegetables Market Report 2011
Key Note Publications Ltd, June 2011, Pages: 164
The UK market for fresh fruit and vegetables was worth an estimated £9.52bn in 2010, representing a 4.3% increase on 2009 figures and a 29.5% increase on 2006. The UK, along with a number of other countries, has been severely affected by rising food-price inflation in recent years, which has pushed up the cost of fruit and vegetables significantly over the past 5 years, despite pressure on producers to keep prices as low as possible during the recent economic downturn. As with the majority of the food industry, supermarkets dominate sales of fruit and vegetables in the UK. These large retailers are highly competitive in terms of pricing and thus must be able to purchase produce at the cheapest possible price in order to pass these savings onto the consumer. In this way, the retail price of fruit and vegetables has been mitigated somewhat in spite of the spike in food-price inflation seen in recent years.
The fresh vegetables sector includes products such as salads, root vegetables, brassicas and legumes, while the fresh fruit category includes apples, pears, bananas and citrus fruits. These products continue to provide a fairly robust cornerstone of the UK population’s overall diet. Part of this has been down to the Government’s long-running and highly successful ‘5-a-day’ campaign, which recommends a diet that consists of five portions of fruit and/or vegetables each day. However, the campaign was recently extended to include frozen fruits and vegetables, an area of the market that is slowly becoming more of a threat to the fresh produce sector because of its convenience over fresh counterparts, e.g. its longer life.
The climate in the UK is unfavourable to the growth and cultivation of certain fruits and vegetables which are required to meet the demand of the population. As a result, around 90% of fruit consumed in the UK is imported. This dependency on imports, along with rising domestic prices and inflation, makes the UK fruit and vegetables market particularly vulnerable to difficulties in the global market.
Key Note predicts that these price increases will continue over the next few years, thus causing market value to rise to approximately £11.93bn by 2015. These price increases are likely to be caused by a number of different factors, including general inflation increases; a rising population (both worldwide and domestic), which will put added pressure on food supplies; ongoing climate change, which is likely to affect growing patterns; and what is generally considered an unpredictable exchange rate for sterling on the global market. Areas of the market that were significantly affected by the recession, such as premium and organic lines, are also likely to see a return to popularity, which will serve to push up the value of the fruit and vegetables market even further, due to the higher price that these particular products generally retail at.
Foreword
Executive Summary
Market Definition
REPORT COVERAGE
MARKET SECTORS
Vegetables
Fruit
MARKET TRENDS
Price Increases Imminent for Fruit and Vegetables
Push for Healthier Lifestyles
Trade Deficit in Fruit and Vegetables
[(c)Only a Small Percentage of Adults Reported to Adhere to-a-Day
The Impact of the Recession on the Fruit and Vegetable Market
Organic Produce
ECONOMIC TRENDS
Population
Gross Domestic Product
Inflation
Unemployment
Household Disposable Income
MARKET POSITION
The UK
[(c)Overseas
Market Size
THE TOTAL MARKET
By Value
By Volume
BY MARKET SECTOR
Fresh Vegetables
Fresh Fruit
OVERSEAS TRADE
Supply of Fresh Fruit and Vegetables
Imports and Exports
Industry Background
RECENT HISTORY
Planted Area for Fruit and Vegetables
Production of Field Vegetables
Production of Fresh Fruit
[(c)Production of Potatoes
NUMBER OF COMPANIES
EMPLOYMENT
REGIONAL VARIATIONS IN THE MARKETPLACE
DISTRIBUTION
Wholesaling
Retailing
HOW ROBUST IS THE MARKET?
LEGISLATION
Food Legislation
Labour-Related Legislation
Organic Produce
Pesticide Regulations
Plant Health Legislation
KEY TRADE ASSOCIATIONS
British Tomato Growers' Association
Freshfel Europe
Fresh Produce Consortium
Potato Council
Processed Vegetable Growers' Association
Competitor Analysis
THE MARKETPLACE
MARKET LEADERS
Bakkavör Ltd
Capespan International Ltd
Chiquita Brands International Ltd
Del Monte (UK) Ltd
Dole Food Company Inc
Fyffes Group Ltd
G's Group Holdings Ltd
The Greenery
Greenvale AP Ltd
Soleco UK Ltd
Total Produce Ltd
OUTSIDE SUPPLIERS
MARKETING ACTIVITY
Exhibitions and Trade Shows
Strengths, Weaknesses, Opportunities and Threats
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
Buying Behaviour
CONSUMER PENETRATION
Weekly Household Expenditure
Purchasing Patterns
Current Issues
THE ENVIRONMENT
Carbon Footprints
Food Miles
Sustainable and Unsustainable Farming
EUROPE
EU School Fruit Scheme
Morpholine Fruit Wax
Stricter Controls on Japanese Imports
EXTENDING SHELF-LIFE
FOOD SECURITY
HEALTH ISSUES
British Journal of Cancer Reveals that Fruit and Vegetables Do Not Reduce Risk of Cancer
5-a-Day
Department of Health Announces Continued Funding to Healthy Eating School Scheme
Healthy Start Vouchers
Organic Produce
E.coli in European Cucumbers
RISING PRICES
The Global Market
WORLD PRODUCTION
Fruit
Vegetables
[(c)PRODUCTION BY REGION
Europe
[(c)The US
Forecasts
INTRODUCTION
General Economic Forecasts
FORECASTS TO
MARKET GROWTH
FUTURE TRENDS
The UK's Increased Reliance on Imported Fruit and Vegetables
Is The-a-Day Scheme Working?
Frozen and Canned Foods
Company Profiles
INTRODUCTION
DEFINITIONS
Turnover (Sales)
Pre-Tax Profit
Profit Margin
Average Remuneration
Sales per Employee
FURTHER INFORMATION
CAPESPAN INTERNATIONAL LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Codes
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
DEL MONTE (UK) LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
DOLE FRESH UK LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
FYFFES GROUP LTD
Principal Activities
SIC Codes
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
G'S GROUP HOLDINGS LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
GREENVALE AP LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
SOLECO UK LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Codes
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
TOTAL PRODUCE LTD
Principal Activities
SIC Codes
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
Further Sources
Associations
Publications
General Sources
Government Publications
Other Sources
Key Note Sources
Key Note Ltd
Understanding TGI Data
Number, Profile, Penetration
Social Grade
Standard Region
- Bakkavör Ltd
- Capespan International Ltd
- Chiquita Brands International Ltd
- Del Monte (UK) Ltd
- Dole Food Company Inc
- Fyffes Group Ltd
- G's Group Holdings Ltd
- The Greenery
- Greenvale AP Ltd
- Soleco UK Ltd
- Total Produce Ltd
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