Lifestyle Magazines Market Assessment 2011
Key Note Publications Ltd, June 2011
This Key Note Market Assessment examines the UK lifestyle magazine market, which includes women’s, men’s and specialist magazines. The lifestyle magazines market has been declining since 2005, with a number of factors affecting the market. The volatile economic climate of the past few years has had an effect on the industry, while an overall fall in consumer interest — and increasing Internet usage — has further decreased the value. In 2010, Key Note estimated that the total market for women’s and men’s lifestyle magazines was valued at £634m.
The women’s lifestyle magazine market is divided into weekly and monthly publications. Weekly titles account for a much larger proportion of the total market than monthly magazines in terms of value, although monthly titles have slightly increased their market share since 2006. Currently, the weekly magazines sector is declining at a much quicker pace in terms of value and circulation than monthly titles, which is having a greater impact on the whole lifestyle magazine market.
Men’s lifestyle magazines are also declining in terms of value and circulation, despite a slight revival in 2004 following the launch of the weekly magazines Zoo and Nuts. Men’s general lifestyle weekly titles contribute to the market the most, followed by monthly releases. Other sectors in the men’s lifestyle magazines market include health and fitness titles, technology publications and style magazines.
The specialist magazine sector is comparatively large due to the high number of titles available that cater to different hobbies and interests. Home interest, music, film and computer and gaming titles are also analysed.
Within the industry there is a small selection of major publishers, with the majority producing magazines across all of the sectors. There have been changes over recent years among these publishers, including the sale of Emap’s consumer business to the German publisher H Bauer in January 2008. Similarly, at the end of 2010, BBC Magazines was put up for sale by BBC Worldwide. There are reported to be a number of companies interested in acquiring the company, although no official statement of intent has yet been released.
Key Note consumer research exclusively commissioned for this report showed that over a third of respondents regularly buy a magazine every week or month, while just under a quarter of adults browse through titles, buying specifically what appeals to them. Respondents’ attitudes to brand extensions and magazines websites were also analysed.
Key Note forecasts that the lifestyle magazine market will continue to decline in value until 2014, when a slight revival may be witnessed; by 2015, it is estimated that the total market will be worth £649m.
Foreword
Executive Summary
Introduction
Definition
Strategy Overview
MARKET DYNAMICS AND SEGMENTATION
DISTRIBUTION
COMPETITIVE STRUCTURE
ADVERTISING
THE CONSUMER
MARKET FORECASTS
Women's Lifestyle Magazines
BACKGROUND
MARKET SIZE
MARKET SEGMENTATION
Weekly Magazines
Monthly Magazines
CIRCULATION TRENDS
Weekly Magazines
Monthly Magazines
CONSUMER TRENDS
RECENT DEVLOPMENTS
Launches and Closures
Relaunches
Other Recent Developments
MARKETING AND ADVERTISING
Men's Lifestyle Magazines
BACKGROUND
MARKET SIZE
MARKET SEGMENTATION
CIRCULATION TRENDS
CONSUMER TRENDS
RECENT DEVELOPMENTS
Launches and Closures
Relaunches
Other Recent Developments
MARKETING AND ADVERTISING
Specialist and Leisure Magazines
BACKGROUND
MARKET SIZE
CIRCULATION TRENDS
Home-Interest Titles
Music and Film Titles
Computer and Gaming Titles
CONSUMER TRENDS
RECENT DEVLOPMENTS
Home-Interest Titles
Music and Film Titles
Computer and Gaming Titles
Motoring Titles
Other Titles
MARKETING AND ADVERTISING
An International Perspective
OVERVIEW
Women's Lifestyle Magazines
Men's Lifestyle Magazine
Specialist Leisure Magazines
PEST Analysis
POLITICAL
ECONOMIC
SOCIAL
TECHNOLOGICAL
Consumer Dynamics
OVERVIEW
Magazine Purchasing and Reading
Brand Extensions and Product Endorsements
Specialist Magazines
Magazines Online
The Competition
MAGAZINE PURCHASING HABITS
I Usually Buy The Same Magazine Or Magazines Every Week Or Month (S1)/When I Buy Magazines I Always Browse First, And Buy What Looks Interesting To Me That Month (S2)
I Don't Buy Magazines But I Enjoy Looking At Them (S3)
MAGAZINE-READING HABITS
I Am Not Interested In Magazines (S4)/I Am Too Busy To Read Magazines (S5)
I Read Magazines More Now Than I Did Years Ago (S6)/I Read Magazines Less Now Than I Did Years Ago (S7)
BRAND EXTENSIONS AND PRODUCT ENDORSEMENTS
If A Magazine I Normally Read Were To Produce A Range Of Products I Normally Buy (e.g. Clothes, Sporting Goods, Household Items), I Would Be Very Interested In Buying Them (S8)/I'm More Likely To Buy A Product If A Magazine Recommends It Than If I Have Ju
SPECIALIST MAGAZINES
I Regularly Read Magazines To Keep Me Up-To-Date On A Hobby Or Leisure Activity (S10)/I Find The Advertisements In Magazines Connected With My Hobby Or Interest Very Useful (S11)
MAGAZINE WEBSITES
I Often Visit The Websites Of Magazines I Normally Read (S12)/I Often Visit The Websites Of Magazines I Don't Normally Read (S13)
THE COMPETITION
Newspapers Carry So Many 'Lifestyle' And Other Magazine Sections That There Is Less Need To Read Or Buy Magazines (S14)
Television Programmes Deal With The Same Subjects As Magazines So There Is Less Need To Read Or Buy Magazines (S15)
The Internet Is Such A Readily Available Source Of Information That There Is Less Need To Read Or Buy Magazines (S16)
Company Profiles
BAUER CONSUMER MEDIA LTD
Corporate Strategy
Profitability
Recent and Future Developments
CONDÉ NAST PUBLICATIONS LTD
Corporate Strategy
Profitability
Recent and Future Developments
DC THOMSON and COMPANY LTD
Corporate Strategy
Profitability
Recent and Future Developments
DENNIS PUBLISHING LTD
Corporate Strategy
Profitability
Recent and Future Developments
FUTURE PLC
Corporate Strategy
Profitability
Recent and Future Developments
H BAUER PUBLISHING LTD
Corporate Strategy
Profitability
Recent and Future Developments
HACHETTE FILIPACCHI (UK) LTD
Corporate Strategy
Profitability
Recent and Future Developments
HAYMARKET MEDIA GROUP LTD
Corporate Strategy
Profitability
Recent and Future Developments
IPC MEDIA LTD
Corporate Strategy
Profitability
Recent and Future Developments
THE NATIONAL MAGAZINE COMPANY LTD
Corporate Strategy
Profitability
Recent and Future Developments
NORTHERN and SHELL MAGAZINES LTD
Corporate Strategy
Profitability
Recent and Future Developments
The Future
THE CONSUMER
TECHNOLOGICAL ADVANCEMENTS
BRAND ENDORSEMENTS
FORECASTS TO
Further Sources
Associations
General Sources
Government Publications
Other Sources
- Bauer Consumer Media Ltd
- Condé Nast Publications Ltd
- DC Thomson And Company Ltd
- Dennis Publishing Ltd
- Future Plc
- H Bauer Publishing Ltd
- Hachette Filipacchi (UK) Ltd
- Haymarket Media Group Ltd
- IPC Media Ltd
- The National Magazine Company Ltd
- Northern And Shell Magazines Ltd
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