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Video Advertising Networks, Serving Platforms and Exchanges 2007 – 2014: Inventory, Gross Media Spend and Net Revenue Analysis
AccuStream iMedia Research, July 2011, Pages: 179
Video advertising networks, media serving platforms, auctions and exchanges are on track to achieve $1.4 billion in CPM share, transaction and fee-based revenue in 2011, a 67.5% annual rate of growth. This sector analysis report presents a data-deep, comprehensive segment-by-segment appraisal of inventory formats delivered, represented, sold, served and mediated by each platform provider, or cleared through real time bidding (RTB) environments. Net revenue estimates are derived from total inventory and gross media spend, weaving together the complete market managed by each provider. Net revenue is gross media spend minus publisher payouts, applicable when the platform provider also represents and places inventory. The sector participants analyzed ran $6.26 billion in aggregate media spend across their platforms in 2010, with $3.1 billion attributable to video campaigns or inventory. Video inventory, sellout rates, corresponding CPMs, participation percentages and serving fee data is aligned with business model analytics surrounding in-page video serving, premium and remnant/3rd party pre-roll sales with ad serving, exchanges, plus multi-platform operations are detailed across expanding global operations. Each video advertising network and platform is analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business model, participation ranges, CPMs by format. In-depth Q & A’s augment the report’s analytics. In-page video and rich media platform players include Eyewonder, Pointroll, MediaMind, FreeWheel, Limelight MMP and Google’s DoubleClick. Platforms and networks representing premium pre-roll inventory, remnant video inventory, overlays and promotional campaigns contained in the report include Audience Science, Blinkx, TREMOR VIDEO, YuMe Inc., SpotXChange, TidalTV, TubeMogul and Collective, among others. Exchanges and mediation environments are exemplified by Adap.tv, Liverail and adbrite.
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