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Social Media in Financial Services
VRL Financial News Publishing, March 2010
Social Media in Financial Services will help you to understand social media and its potential to enhance customer engagement. The report details the key success factors in deploying these tools, the challenges for implementing them in the financial marketplace and practical ways to overcome them. Learn through best-practice case studies how the market leaders are using social media to increase their customers' brand loyalty.
Since the publication of 'Web 2.0 in Financial Services' , social media has become an established part of the marketing and product mix.
In developed FS markets, social media is poised to leapfrog the call centre and stand second only to the branch as the most important customer channel. In many emerging markets it is set to lead the branch.
This report uses non-public domain data and exclusive interviews to provide a comprehensive analysis of global best practice in social media and retail finance, including:
- The mixed experiences of banks operating in virtual worlds
- Understanding, assessing and mitigating the risks from social media
- Integrating social media with other delivery channels
- The growing role of social media in wealth management
- Social media as an internal communication, HR and training tool
Case studies and examples involving; ANZ, American Express, Barclaycard, Deutsche Bank, Royal Bank of Canada and Toyota Financial Services.
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