Wealth Segments China: Guanxi Connectors
Ledbury Research, June 2011, Pages: 25
What international companies competing in high growth markets require in order to successfully target the wealthy is exquisite detail into who these individuals really are – insight into their backgrounds, personal relationships, interests, attitudes and motivators. Up until now this could only be obtained through costly commissioned research projects. Now Ledbury Research, the specialists in understanding High Net Worth individuals, unlock the mysteries of the wealthy with a series of reports on key Wealth Segments in China.
The series of reports provides pen portraits of four large and distinct segments of the wealthy population. In China, Ledbury examines two different types of business owners as well as modern matriarchs of wealthy families and children of entrepreneurs who aspire to run the family business.
The Wealth Segment reports were created for all international companies targeting wealthy individuals in China such as wealth managers, and prestige and luxury goods companies, or organisations supporting them in their efforts. They will be particularly useful to those involved in conceiving or implementing sales, marketing or service strategies.
Guanxi Connectors: Are masters at making, building and leveraging relationships. Their connections allow them to tap into unique opportunities in China. They have had a privileged upbringing and are more modern in their attitudes and behaviour.
- A Typical Day
- Work Life
- Social Relationships and Downtime
- The Family and Home
- Brand Preferences
- Finances and Wealth
- Media Habits
- Culture and Beliefs
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