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Australian Telecoms Market Analysis - Top Trends into 2012
Paul Budde Communication Pty Ltd, July 2011, Pages: 213
This annual publication provides analysis on the telecoms market moving into 2012. It includes forecasts, overviews and discussions on:
- Trends in Global Telecoms
- National Broadband Network
- International broadband and trans-sector activities
- Mobile communications market
- Mobile broadband
- The Internet of Things and cloud computing
- Smart infrastructure (grids, transport, cities, buildings)
- Digital media and social networks
Massive Ubiquitous Broadband and the Internet of Things - Key Global Trends Moving into 2012
With the NBN and mobile broadband networks now well and truly underway it is important to look at what the real value of this new infrastructure will be.
The infrastructure that is now being built offers a range of features such as ubiquitousness, affordability, low latency, high speed and high capacity. It will link millions of devices, such as sensors, that will enable us to more efficiently and effectively manage environment, traffic, infrastructures, and society as a whole.
This ‘Internet of Things' is going to be a real game-changer. It will transform every single sector of society and the economy and it will be out of this environment that new businesses – and indeed new industries – will be born. This is one of the reasons so many overseas ICT companies are increasing their presence in Australia. The NBN is an ideal test-bed for such developments. A great deal of attention is being paid to cloud computing and the NBN can be viewed as one gigantic cloud.
The development of cloud computing involves a business transition, and company strategies and policies will need to be changed before its potential can be monetised by businesses. A key factor here is that organisations will have to raise ICT from the level of an infrastructure issue to that of a business opportunity. Cloud computing will need to be seen as a valuable business tool – one that will differentiate a company from others.
The Australian National Broadband Network
The focus in Australia, however, is on the National Broadband Network. The year 2011 saw a watershed of developments, the highlight being the passing of the all-important legislation needed to establish the appropriate regulatory environment to support the rollout.
Furthermore, the government delivered on its trans-sector initiatives, with significant initiatives and policy decisions in the areas of e-health and smart grids. But much more is needed here.
All of this is setting the scene for an extraordinary amount of work. This has already commenced but it will explode over 2012 and beyond. The business opportunities across various sectors are enormous and the international telecoms market is following with great interest the developments in Australia, as they will set the scene for future telecoms developments around the world.
Australia will be the first country in the world where the whole industry will adopt a new plan for its future. In the past this was based on ad hoc decisions and there was little room for long-term planning. Competition survived on the crumbs that fell from the Telstra table, and on regulatory relief, which often took many years to arrive and was often too late to help a starving competitive environment. Uncertainty was a major obstacle. All decisions depended on Telstra and there was little hope for individual initiatives.
The single most important element of the National Broadband Network is that it will provide certainty about future direction. There will be problems, and the outcome will not be perfect, but for the first time individual companies are far more in charge of their own destiny.
Naturally these changes will not happen overnight and there will be a transitional period during which all parties (Telstra and its competitors) will have to cooperate – this will require some ‘give and take'.
In mid-2011 Telstra signed the final agreement with the government that will see it closing its own customer access network and leasing its infrastructure to NBN Co. The company continues with its major transition plan and also launched an $800 million investment in cloud computing.
Data in this report is the latest available at the time of preparation and may not be for the current year.
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