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Sports and Energy Drinks in Japan
Euromonitor International, March 2012, Pages: 50
After significant growth of 10% in total current value terms in 2010, when the long hot summer encouraged consumers to flood to sports drinks as a way to rehydrate and replace electrolyte compounds, sports and energy drinks experienced a backlash in 2011. The category contracted by 1% in both total volume and current value terms in 2011. However, the category was still larger than in 2009.
The Sports and Energy Drinks in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Energy Drinks, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Sports and Energy Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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