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Video Games in the USA
Euromonitor International, July 2011, Pages: 26
Rather than purchasing new video games consoles many Americans were content to wait for the next generation of consoles, as the current ones have been on the market since 2005/2006. The 2010 launches of accessories Sony Move and, to a greater degree, Microsoft Kinect, provided some bright spots in an otherwise lacklustre hardware market. Sales of hardware accessories grew by 14% to reach US$2.7 billion in 2010. Both of these hardware accessories are motion-detecting units that allow users to...
The Video Games in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Video Games Hardware, Video Games Software.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Video Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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