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Wealth Segments Singapore: Confident Professionals
Ledbury Research, June 2011, Pages: 22
What international companies competing in high growth markets require in order to successfully target the wealthy is exquisite detail into who these individuals really are – insight into their backgrounds, personal relationships, interests, attitudes and motivators. Up until now this could only be obtained through costly commissioned research projects. Now Ledbury Research, the specialists in understanding high net worth individuals, unlock the mysteries of the wealthy with a series of reports on key Wealth Segments in Singapore.
The series of reports provides pen portraits of three large and distinct segments of the wealthy population. In Singapore, Ledbury examines the high-fliers working in finance, the 40-50 year old entrepreneurs and the highly paid professionals working outside of finance.
The Wealth Segment reports were created for all international companies targeting wealthy individuals in Singapore such as wealth managers, and prestige and luxury goods companies, or organisations supporting them in their efforts. They will be particularly useful to those involved in conceiving or implementing sales, marketing or service strategies.
Confident Professionals: Have worked in non-financial fields for many years and risen to senior positions in areas like medicine, dentistry, education, law and business. They are scaling back on their commitments and looking forward to retirement.
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