- Language: English
- Published: January 2013
- Region: Great Britain, United Kingdom
Wealth Segments Singapore: Financial High-Flyers
- ID: 1848604
- June 2011
- Region: Singapore
- 24 Pages
- Ledbury Research
What international companies competing in high growth markets require in order to successfully target the wealthy is exquisite detail into who these individuals really are – insight into their backgrounds, personal relationships, interests, attitudes and motivators. Up until now this could only be obtained through costly commissioned research projects. Now Ledbury Research, the specialists in understanding high net worth individuals, unlock the mysteries of the wealthy with a series of reports on key Wealth Segments in Singapore.
The series of reports provides pen portraits of three large and distinct segments of the wealthy population. In Singapore, Ledbury examines the high-fliers working in finance, the 40-50 year old entrepreneurs and the highly paid professionals working outside of finance.
The Wealth Segment reports were created for all international companies targeting wealthy individuals in Singapore such as wealth managers, and prestige and luxury goods companies, or organisations supporting them in their efforts. They will be particularly useful to those involved in conceiving or implementing sales, marketing or service strategies.
Financial High-Flyers: Are well paid individuals in their late 20s to mid-40s, who are employed in banks, insurance firms, fund houses and investment banks. They like to spend money on brands, and aren’t afraid to flaunt their wealth.
- A Typical Day
- Work Life
- Social Relationships and Downtime
- The Family and Home
- Brand Preferences
- Finances and Wealth
- Media Habits
- Culture and Beliefs