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United Kingdom: A2P SMS Market Analysis & Forecast (2010 – 2016) - Product Image Special Offer Sale Banner

United Kingdom: A2P SMS Market Analysis & Forecast (2010 – 2016)

  • Published: July 2011
  • Region: United Kingdom, Great Britain
  • 75 Pages
  • Markets and Markets
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Mobile network operators are focusing on Application-to-Person (A2P) SMS to increase their average revenue per user/subscriber (ARPU). Application-to-person (A2P) SMS is a part of mobile value added services (VAS). It enhances the average revenue per user by providing mobile content to subscribers that generates stimulation and acts as a gateway to reach mobile subscribers in minimum time. This report analyzes the market for Application-to-Person (A2P) SMS in United Kingdom.

Scope of the report:

The report provides an extensive analysis of United Kingdom A2P SMS Market that includes pricing, current market trends, industry drivers, and challenges for better understanding of the market structure. The A2P SMS market is segmented on the basis of type which includes standard and premium. The report analyses the market for Application-to-Person (A2P) in terms of volume and percentage split of standard and premium SMS.

Market overview:

This section discusses the market definitions of application-to-person market in UK. They also discuss the way market is segmented and the methodology and assumptions considered for forecasting the messaging traffic. The drivers, READ MORE >

1 Introduction
1.1 Key Take-Aways
1.2 Report Description
1.3 Markets Covered
1.4 Stakeholders
1.5 Taxonomy
1.6 Forecast Assumptions
1.7 Research Methodology

2 Summary

3 Market Overview
3.1 Uk: Communication & Technology Overview
3.2 Messaging Value Chain Analysis
3.3 Sms Messaging Market Size
3.4 Uk Mobile Subscription & Mobile Vas Market
3.5 Sms Messaging In Mobile 2.0
3.6 Market Dynamics
3.6.1 Drivers
3.6.1.1 Increase In Mobile Subscriber Base
3.6.1.2 Emergence Of Mobile Messaging Applications
3.6.1.3 Increase In Sms Traffic
3.6.1.4 Sms Interoperability
3.6.2 Restraints
3.6.2.1 Mobile Instant Messaging
3.6.2.2 Mobile Spam
3.6.3 Opportunities
3.6.3.1 Mobile Marketing
3.6.3.2 Hybrid Technology
3.6.4 Impact Analysis Of Dros
3.6.5 Opportunity Analysis
3.6.6 Market Share Analysis
3.7 Uk: Reasons For Enterprises To Use Messaging Services
3.7.1 Overview
3.7.2 Benefits Of Sms To Enterprises
3.7.2.1 A2P Sms Benefits
3.7.3 Uk: Reasons For Use Of Messaging Services Such As Text & Sms
3.7.3.1 Increasing Brand Awareness By Connecting Directly With Consumers
3.7.3.2 Mobile Message Marketing
3.7.3.3 Customer Acquisition, Retention & Engagement (Care)
3.7.4 Application Areas Where Mobile Messaging Is Growing
3.7.4.1 B2B Messaging
3.7.4.2 B2B Campaigns & List Processing
3.7.4.3 B2B Applications
3.8 Future Messaging Technologies That Enterprises Want Or Will Adopt
3.8.1 Enterprise Instant Messaging
3.8.2 Application-To-Person Software Tools
3.8.3 Mobile Device Management
3.8.4 Enterprise Grade Sms Deployment
3.9 Uk: Opportunities For Enterprises Using Mobile Messaging Services
3.9.1 Enterprise Vas
3.9.1.1 Vas Using Mobile Messaging Service
3.9.2 Mobile Marketing
3.9.2.1 Trend Analysis
3.9.2.1.1 Sms The Preferred Format
3.9.2.1.2 Integration Of End-To-End Services
3.9.2.1.3 Mobile Network Operators Would Enter Full Service Market
3.9.2.1.4 Pricing
3.9.3 Mobile Banking
3.9.4 Mobile Commerce
3.9.5 Affinity Programs
3.9.6 Remote Monitoring
3.10 Uk: Enterprises’ Key Criteria For Selecting Messaging Vendors
3.10.1 Connectivity
3.10.2 Cost Or Pricing
3.10.3 Reliability
3.10.4 Security
3.10.5 User Friendliness
3.10.6 Speed
3.10.7 Scalability

List Of Tables:

Table 1 Sms Volumes, By Types, 2010 - 2016 (Billion)
Table 2 Percentage Split Of A2P Sms, By Types, 2010 - 2016
Table 3 Uk: A2P Sms Volumes, 2010 – 2016 (Billion)
Table 4 Uk: A2P Sms Split, By Verticals, 2010 - 2016 (%)
Table 5 Percentage Split Of Mobile Subscriptions, By Types, 2004 - 2009
Table 6 Mobile Subscriptions, 2004 - 2009 (Million)
Table 7 Mobile Content Services Market, By Revenue, 2010 ($Billion)
Table 8 Differentiation Between Mobile Sms & Mobile Instant Messaging
Table 9 Uk: Initiatives, By Mobile Network Operators
Table 10 Mobile Network Operators Analysis, 2010
Table 11 Mobile Network Operators Value Added Services, By Applications, 2010
Table 12 Mobile Campaign Formats, By Types & Brands

List Of Figures:

Figure 1 Messaging Value Chain Analysis (I)
Figure 2 Messaging Value Chain Analysis (Ii)
Figure 3 Uk: Sms Traffic Growth, 2010 – 2016 (Billion)
Figure 4 Uk: A2P Messaging Traffic Growth, 2010 – 2016 (Billion)
Figure 5 Uk: A2P Sms Split, By Verticals, 2010 Vs 2016 (%)
Figure 6 Uk: Mobile Subscription Growth, 2004 – 2009 (Million)
Figure 7 Mobile Content Services Market, By Applications, 2010 (%)
Figure 8 Uk: Mobile Advertisement Market, By Spending, 2009 – 2016 (Million)
Figure 9 Uk: Mobile Subscribers, 2010 – 2015 (Million)
Figure 10 Uk: Sms Sent, 2005 – 2009 (Billion)
Figure 11 Sms Interoperability Drives Mobile Messaging
Figure 12 Measurement Of Mobile Marketing Strategy, By Cost Per Lead ($) & Response Rate (%)
Figure 13 Opportunity Analysis Matrix
Figure 14 Mobile Network Operators Market Share (%), By Mobile Subscribers (2010)
Figure 15 Top Uk Mobile Sites, By Total Minutes Spent, 2010 (Million)
Figure 16 Sms & Mms In Industry Verticals, By Services Offered
Figure 17 Uk: Market Position Of Mobile Payment
Figure 18 Impact Of Parameters On Messaging Vendor Criteria

United Kingdom: A2P SMS Market Analysis & Forecast (2010 – 2016)

The sms messaging market is segmented on the basis of P2P and A2P sms. The application-to-person (A2P) sms market is further segmented into standard and premium sms.

With increasing mobile marketing initiatives by mobile marketers and enterprises, the application-to-person (A2P) segment has emerged as a key market for the mobile network operators, sms aggregators, and content providers. Growth in the mobile subscriber base and overall sms traffic is driving the UK application-to-person (A2P) market; benefiting a pool of stakeholders such as mobile content developers, software developers, premium messaging integrators and aggregators.

The application-to-person (A2P) market provides huge opportunity for market players as the market is expected to grow from 17.58 billion in 2010 to 97.36 billion by 2016, registering a CAGR of 32.90% during 2010-2016.

The opportunities such as mobile marketing and hybrid technology will affect the application-to-person (A2P) sms market, whereas restraints such as mobile spam and instant messaging will have a high impact on the market in short term, but as the benefits from application-to-person (A2P) are ascertained, its overall impact will reduce in the long term.

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