|
|
 |
|
Viewing report
|
|
|
|
Wealth Segments Singapore: New Business Builders
Ledbury Research, June 2011, Pages: 25
What international companies competing in high growth markets require in order to successfully target the wealthy is exquisite detail into who these individuals really are – insight into their backgrounds, personal relationships, interests, attitudes and motivators. Up until now this could only be obtained through costly commissioned research projects. Now Ledbury Research, the specialists in understanding high net worth individuals, unlock the mysteries of the wealthy with a series of reports on key Wealth Segments in Singapore.
The series of reports provides pen portraits of three large and distinct segments of the wealthy population. In Singapore, Ledbury examines the high-fliers working in finance, the 40-50 year old entrepreneurs and the highly paid professionals working outside of finance.
The Wealth Segment reports were created for all international companies targeting wealthy individuals in Singapore such as wealth managers, and prestige and luxury goods companies, or organisations supporting them in their efforts. They will be particularly useful to those involved in conceiving or implementing sales, marketing or service strategies.
New Business Builders: Are in their 40s to early 50s, and are building or have built very successful businesses in a diverse range of sectors. They are typically married with two children, and their families are extremely close-knit units.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
|
|
|
|
