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Wealth Segments Russia: Capital Heirs
Ledbury Research, June 2011, Pages: 23
What international companies competing in high growth markets require in order to successfully target the wealthy is exquisite detail into who these individuals really are – insight into their backgrounds, personal relationships, interests, attitudes and motivators. Up until now this could only be obtained through costly commissioned research projects. Now Ledbury Research, the specialists in understanding High Net Worth individuals, unlock the mysteries of the wealthy with a series of reports on key Wealth Segments in Russia.
The series of reports provides pen portraits of three large and distinct segments of the wealthy population. In Russia, Ledbury examines two different types of business owners and the high living children of Russia’s most wealthy families.
The Wealth Segment reports were created for all international companies targeting wealthy individuals in Russia such as wealth managers, and prestige and luxury goods companies, or organisations supporting them in their efforts. They will be particularly useful to those involved in conceiving or implementing sales, marketing or service strategies.
Capital Heirs: Are 16 – 40 year old children of the country’s most wealthy. The overbearing nature of their parents and their cosseted upbringings mean that many in this segment suffer from an extreme lack of initiative. They are well educated, speak foreign languages and have huge appetites for consumption.
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