Two wheeler ownership by SEC segments Supplementary Report

JuxtConsult, June 2009, Pages: 117

This study helps in understanding the Indian 'families' as consumption units. How a family consumes gets defined as much by the ‘family composition’ and the ‘lifecycle stage’ the family is in, as by its socio-economic status and the ‘ability to spend’.

Great Indian Families Study 2009 1
Great Indian Families 2009 Reports 2
Methodology 3
Executive Summary 8
Key Findings 11
Detailed Findings – Overall Household Level:
Socio-Economic Profile 21
Demographic Profile 35
Economic Profile 44
Detailed Findings – Individual Member Level (excluding CWE) 75
Detailed Findings – Media Usage Behaviour (including CWE) 90

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