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Indian Urbanites Study 2009 by SEC-C Product Image

Indian Urbanites Study 2009 by SEC-C

  • Published: October 2009
  • Region: India
  • 247 pages
  • JuxtConsult

The Indian urban landscape is a picture of myriad diversity. A diversity that gets manifested not only in the vastly different geographical and climatic conditions, but also cultural and regional differences as well as differences in the socio-economic condition of the people living in them.

Indian Urbanites Study 2009 1
Methodology 3
Executive Summary 13
Key Findings – Demographic Profile:
Economic Status 17
Education & Occupation 20
Key Findings – Psychographic Profile:
Current Priorities & Aspirations 23
Recreations 26
Personal Likes & Preferences 27
Personality, Outlook & Opinions 30
Social Orientation 33
Technology Orientation 33
Key Findings – Daily Life Profile:
Routine Activities 35
Shopping Orientation &Habits 39
Media Usage 42
Health Profile 43
Detailed Findings:
Demographic & Economic Profile:
Individual Member Level Information 46
Household Level Information 59
Psychographic Profile:
Current Priorities & Aspirations 81
Recreations 96
Personal Likes & Preferences 105
Personality, Outlook & Opinions 123
Social Orientation 147
Regular Daily Life Profile:
Routine Activities 150
Shopping Orientation & Habits 185
Media Usage 220
Health Profile 229

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