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Wealth Segments Russia: Friends of the State
Ledbury Research, June 2011, Pages: 26
What international companies competing in high growth markets require in order to successfully target the wealthy is exquisite detail into who these individuals really are – insight into their backgrounds, personal relationships, interests, attitudes and motivators. Up until now this could only be obtained through costly commissioned research projects. Now Ledbury Research, the specialists in understanding High Net Worth individuals, unlock the mysteries of the wealthy with a series of reports on key Wealth Segments in Russia.
The series of reports provides pen portraits of three large and distinct segments of the wealthy population. In Russia, Ledbury examines two different types of business owners and the high living children of Russia’s most wealthy families.
The Wealth Segment reports were created for all international companies targeting wealthy individuals in Russia such as wealth managers, and prestige and luxury goods companies, or organisations supporting them in their efforts. They will be particularly useful to those involved in conceiving or implementing sales, marketing or service strategies.
Friends of the State: Are owners of businesses operating in strategically sensitive areas, whose success is fundamentally linked to good relations with the government. They are male, typically over 40, and demonstrate high levels of loyalty and support for authority. Buying luxury items is a way for them to demonstrate their success and high status.
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