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Wealth Segments UAE: Founding Fathers
Ledbury Research, June 2011, Pages: 25
What international companies competing in high growth markets require in order to successfully target the wealthy is exquisite detail into who these individuals really are – insight into their backgrounds, personal relationships, interests, attitudes and motivators. Up until now this could only be obtained through costly commissioned research projects. Now Ledbury Research, the specialists in understanding High Net Worth individuals, unlock the mysteries of the wealthy with a series of reports on key Wealth Segments in the UAE.
The series of 23-page reports provides pen portraits of two large and distinct segments of the wealthy population. In the UAE Ledbury examines the main economically active groups of Emirati men, the younger generation (aged 20-45) and the older individuals (aged 45 or older).
The Wealth Segment reports were created for all international companies targeting wealthy individuals in the UAE such as wealth managers and prestige and luxury goods companies, or organisations supporting them in their efforts. They will be particularly useful to those involved in conceiving or implementing sales, marketing or service strategies.
Founding Fathers: Are business owners who have seen their country and their own economic fortunes transformed over the course of their lifetimes. They are all male aged 45 or older and they have made their wealth in a variety of areas including property construction and industry. This segment challenges the negative Western stereotypes about Emiratis and is hard working and motivated. Founding Fathers are very socially adept and personable, but it takes them a while to trust individuals, particularly Westerners.
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