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Western European Dental Implants Market
Frost & Sullivan, April 2011, Pages: 91
Dental Implants are devices that are used to replace the root of lost teeth and restore the normal function. Until now dental implants are considered to be the most effective solution for tooth loss. Europe is the major revenue generator for dental implant manufacturers. The dental implants market was growing at a rate of 15% annually until it was affected by the global financial crisis. The market has shown the recovery signs by the end of 2009 and has considerably improved in 2010. The total revenue of Western European dental implant market for root-form implants is estimated to be $0.93 billion for the base year 2010.
Research Overview
This report offers a comprehensive overview of the market including industry challenges, key market restraints and drivers. The research analyses market trends and offers revenue forecasts and country-level roadmaps.
Market Overview
Increased Awareness to Brighten Growth Prospects of Dental Implant Manufacturers
Marketing strategies adopted by dental implant manufacturers have changed the outlook of patients and dental practitioners, encouraging the use of such procedures. Over the last few years, there has been a significant increase in direct-to-consumer marketing, resulting in increased awareness of dental implants. Currently, only 2-3 per cent of edentulous people are being treated with implant procedures, signifying huge untapped potential. Against a backdrop of improved standards of living and the rise of regenerative medicine, direct marketing will play a crucial role in determining the future of the market over the next decade.
Compared to alternative treatment procedures, dental implants offer several long-term benefits. These include improved aesthetic appearance and better hygiene. The increase in technology has already enhanced the quality of both implants and surgery. “Most dental implant manufacturers have started focusing on simpler protocols, tools and procedures,” explains the analyst of this research. “The recent advancements in technology and innovation like CAD/CAM and mini implants have resulted in easier procedures.” Advances in guided surgery and imaging have led to more single-stage or one-step implant procedures. This denotes a clear advantage for patients, as multi-step procedures require more time before the final tooth restoration.
Focus on R&D and Ethical Marketing will be Key to Competitive Success:
A major challenge is the presence of large companies with branded products, which limits the influence of emerging and new entrants. Clinicians prefer to work with large companies that have high-quality R&D platforms, can organise educational programmes for dental practitioners and can assist if there is any product-related issue. Moreover, long term knowledge and experience in continuously monitoring the performance of the implants in patients is important for product sales. Another crucial factor is the huge investments required for product marketing and sales. All these factors threaten the prospects of entrants. It is crucial, therefore, for entrants to focus on R&D, along with good infrastructure, to gain recognition from dentists.
Although the dental implant market is considered to be fragmented, it is very difficult for new participants to enter, especially in Western Europe. Large multinational companies can acquire small market participants, while a smaller company with state-of-the-art products can collaborate with other companies, thereby expanding their services and product portfolio. “In a market driven by technology and innovation, dental implant manufacturers need to develop a strong research base to acquire high performing, reliable and cost-effective materials and products,” concludes the analyst. “They also need to ensure that their products reach end-users and consumers through effective and ethical means of marketing.”
Market Sectors
Expert analysts thoroughly examine the following geographic regions in this research:
- Germany
- France
- United Kingdom
- Italy
- Spain
- Benelux
- Scandinavia
Product samples
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